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Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Swarovski, Ariana Grande release sophomore capsule collection
  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Printemps New York celebrates first anniversary with LG
  9. Boucheron opens first flagship in China
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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