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Dec. 18, 2025
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Fragrance and personal care

Dior takes on cool summer vibes in “The Scent of Summer” campaign

August 14, 2020

Dior's Sauvage fragrance aims to evoke the "Scent of Summer." Image credit: Dior Dior's Sauvage fragrance aims to evoke the "Scent of Summer." Image credit: Dior

 

By Dianna Dilworth

LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its various lines of men’s perfumes and fragrances promising “The Scent of Summer.”

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam