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April 10, 2026
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Fragrance and personal care

Dior takes on cool summer vibes in “The Scent of Summer” campaign

August 14, 2020

Dior's Sauvage fragrance aims to evoke the "Scent of Summer." Image credit: Dior Dior's Sauvage fragrance aims to evoke the "Scent of Summer." Image credit: Dior

 

By Dianna Dilworth

LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its various lines of men’s perfumes and fragrances promising “The Scent of Summer.”

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  1. Louis Vuitton announces Regeneration 2030
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  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Global deliveries take 15pc hit at Porsche in Q1
  10. Gigi Hadid fronts new leather goods campaign from Miu Miu
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