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March 17, 2026
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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Valentino Garavani and Vans present AI-generated campaign
  2. Lexus heads to Twitch for music-fueled tribute
  3. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  4. What the Supreme Court’s tariff ruling means for luxury imports
  5. Sephora teams with F1 Academy
  6. Dior stages South Coast Plaza pop-up
  7. New Longines book explores brand’s historic ties to pioneers
  8. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
  10. Prada Beauty sets tone with Touch campaign
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