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Apparel and accessories

Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 11, 2016

Marion Cotillard for Lady Dior, fall/winter 2016 Marion Cotillard for Lady Dior, fall/winter 2016

 

By Jen King

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Global secondhand market to hit $393B by 2030: ThredUp
  3. Prada Mode exhibition coming to Chelsea Hotel
  4. Louis Vuitton adds to Color Blossom collection
  5. Sustainability’s next act: From ethics to economics
  6. Alexander McQueen takes Manta handbag underwater
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
  8. Equinox Hotels to host third annual Global Sleep Symposium
  9. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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