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Internet

Dior uses star power to push new men’s fragrance

September 4, 2013

 

By Jen King

French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.

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  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Luxury’s new direction as markets and consumers evolve
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. How to focus your influencer strategy on Chinese revenge buying
  9. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  10. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
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