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Apparel and accessories

Luxury labels failing to address use of ‘dirty’ materials, despite sustainability claims

December 11, 2020

Oscar-winning actor and activist Jane Fonda stars in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci Oscar-winning actor and activist Jane Fonda starred in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci

 

By Ellen Kelleher

Although more luxury fashion brands are brandishing claims about sustainability and transparency, many are falling short when it comes to transitioning to responsible materials, particularly viscose.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Richemont reports strong holiday quarter, sales up 11pc
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