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Columns

Disloyal and distracted: How to market to Gen Z

June 8, 2017

Katie Jansen is chief marketing officer of AppLovin Katie Jansen is chief marketing officer of AppLovin

 

By Katie Jansen

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Audi drops clever, concise ads to showcase offerings
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Prada announces new inclusion initiatives to support students of color
  5. Luxury brands and China: An increasingly risky dependency
  6. Burberry’s comparable store sales grow 32pc in Q4 2021
  7. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  8. McLaren, Richard Mille emphasize speed, performance in new launch
  9. Gen Z, lower-tier cities driving luxury growth in China
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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