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Columns

Disloyal and distracted: How to market to Gen Z

June 8, 2017

Katie Jansen is chief marketing officer of AppLovin Katie Jansen is chief marketing officer of AppLovin

 

By Katie Jansen

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  1. David Yurman celebrates summer, Solari collection on site
  2. Louboutin takes up space in childhood hangout
  3. Affluent consumers unsatisfied with luxury marketing: YouGov
  4. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  5. Positive feedback, relevant information key to drawing in new consumers
  6. Bulgari incorporates Italian movie motifs into latest collection
  7. Nordstrom contemplates dressing room iPads to elevate customer experience
  8. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  9. Perrier-Jouët pops up in Paris for nature-themed event
  10. Salvatore Ferragamo represented in Columbus Day Parade
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