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Storytelling success requires the right partners

November 11, 2014

Marmot's Paige climbing during its Lead Now tour Marmot's Paige climbing during its Lead Now tour

 

By Sarah Jones

NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Year-end sales jump 9pc at Hermès
  4. Ruinart welcomes 2026 art series partner
  5. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  9. Louis Vuitton flagship lands in Beijing
  10. Monogram partners with chef, television personality Maneet Chauhan
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