Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"5d3f29bec9f0bc3ffae580214de740bb","s":"5a4d65f86c2665f1"}
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