Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"5b250e77f67614823aa7f5533e52946e","s":"3426288901d8078a"}
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