Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"8e4b31ac797d3e5c92c34f82ca3b3f36","s":"69ae0fd55113a75c"}
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