Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"dcd887a95ef9b4b70d64f0c430470687","s":"54d7dc434f79705e"}
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