Internet
November 11, 2014
Marmot's Paige climbing during its Lead Now tour
By Sarah Jones
NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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","iv":"9eb592cb6922a1fe623a9d5f736bdb7a","s":"9d84cead971bf51d"}
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