Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"c27ac4c559ec308856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