Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"551e3dfe64770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