Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"cc6719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