Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"704ae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