Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"96d8c28702a1bcb557cc83f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