Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"a9ce9e7363c75d9ae3a136db6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