Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","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