Commerce
October 12, 2012
By Tricia Carr
Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.
{"ct":"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","iv":"21258371ed0233a0ab83e96ecf7125e4","s":"fbdfd2e0d375de56"}
Share your thoughts. Click here