Commerce
October 12, 2012
By Tricia Carr
Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.
{"ct":"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","iv":"097d98c99eea1e622fce9021f5fddf85","s":"94c0f48def654bd1"}
Share your thoughts. Click here