Columns
December 9, 2014
Russ Somers is vice president of marketing at Invodo
By a Luxury Daily columnist
{"ct":"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","iv":"efc67df60ad7d37b949c1fdcb7774ee0","s":"a3267e55bad1f142"}
Share your thoughts. Click here