Columns
December 9, 2014
Russ Somers is vice president of marketing at Invodo
By a Luxury Daily columnist
{"ct":"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","iv":"31aa42cc2004a19e023a24463819416b","s":"a8c6782851ccd410"}
Share your thoughts. Click here