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Dolce & Gabbana configures entire digital strategy on Facebook tab

June 17, 2011

 

By Rachel Lamb

dg-men-185Italian accessories and apparel designer Dolce & Gabbana is attempting to interact with consumers by enabling them to access its entire digital strategy in one fell swoop.

Dolce & Gabbana is offering links to its mobile applications, social media pages, ecommerce site and blog in its “Follow Us” tab on Facebook. This could potentially introduce customers to mediums that they did not know existed, as well as emphasize the main pathways of communication between consumers and the brand.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Gucci taps emerging filmmakers for sneaker storytelling
  4. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  5. Dior appeals to product-conscious consumers with sustainable skincare
  6. Baby boomers and millennials united in desire for experiential offerings
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Marc Jacobs takes stand for Planned Parenthood with charitable apparel
  10. Chinese travelers want personalized service, embracing experiential: report
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