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Dolce & Gabbana configures entire digital strategy on Facebook tab

June 17, 2011


dg-men-185Italian accessories and apparel designer Dolce & Gabbana is attempting to interact with consumers by enabling them to access its entire digital strategy in one fell swoop.

Dolce & Gabbana is offering links to its mobile applications, social media pages, ecommerce site and blog in its “Follow Us” tab on Facebook. This could potentially introduce customers to mediums that they did not know existed, as well as emphasize the main pathways of communication between consumers and the brand.

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