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Sep. 19, 2019
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Food and beverage

Dom Pérignon’s vague teasers culminate with new creative director

May 9, 2018

Dom Pérignon teases Lenny Kravitz partnership; Image credit: Dom Pérignon.

 

By Brielle Jaekel

LVMH-owned Champagne house Dom Pérignon has sensationalized a new partnership it believes is a meeting of two icons with ambiguity on social media.

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  1. Sephora, Nordstrom lead in personalization rankings
  2. Beauty brands should prioritize productivity over distribution for retail launches
  3. Bleu de Chanel dives deep with new campaign
  4. Bugatti shrinks iconic racecar in playful anniversary push
  5. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  6. Optimizing human flow: Making the most of data and experiential marketing
  7. Gucci puts lens on self-expression in eyewear ads
  8. Advertising to black consumers on the decline as their spending power grows
  9. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  10. Mandarin Oriental continues expansion push in China
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Sephora, Nordstrom lead in personalization rankings
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Bugatti shrinks iconic racecar in playful anniversary push