Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
The brand recently relaunched its ecommerce Web site, adding a more personal touch through features such as Donna's Journal. The application has been upgraded to include push notifications and video.
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","iv":"c827613e7a532d18f97aff6192011e4c","s":"e576d4a45aff1033"}