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Donna Karan exec: Brand evangelism trumps ROI as social media goal

October 17, 2012

 

By Tricia Carr

NEW YORK - A Donna Karan executive at the Luxury Interactive 2012 conference said that social media engagement peaks when the brand provides consistent and transparent content that is tailored to the needs of its social audience.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Ruinart welcomes 2026 art series partner
  4. Pomellato celebrates trailblazing women at Beverly Hills event
  5. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  6. Year-end sales jump 9pc at Hermès
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Louis Vuitton flagship lands in Beijing
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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