August 22, 2013
The Dorchester Collection is targeting literary and film enthusiasts by transporting guests into a James Bond-like experience following the Sept. 26 release of author William Boyd's newest book "Solo."
"Breakfast with Bond" at The Dorchester encompasses a book reading and a host of events and activities that may evoke a Bond-like mood. Aligning the hotel's atmosphere with a well-known character will likely create a cinematic aura that draws consumers from diverse backgrounds.
"Boyd’s inclusion reinforces the hotel’s iconic status," she said.
The world is not enough
Mr. Boyd will read his novel at the Sept. 28 event, share his experience of writing the book and sign copies for guests.
Breakfast with Bond at The Dorchester Collection
The novel opens in the Dorchester's restaurant with Bond treating himself to a 45th birthday breakfast. The breakfast consists of "four eggs, scrambled with pepper sprinkled on top, half a dozen rashers of unsmoked bacon, well done, on the side and a long draught of strong black coffee."
Guests who quote from Solo while making a breakfast reservation starting Sept. 26 will receive a copy of the book or can choose to listen to the audio version read by British actor Dominic West on an iPod.
The Dorchester Collection
To better evoke the environment of 1969, guests have the option of listening to '60s hits on an iPod and receiving a national newspaper and menu from 1969.
A random table will be chosen on a weekly basis to be charged the Grill Menu's 1969 price which is approximately $2.70.
The Dorchester Collection
Further evocative narrative will be added to this event with vintage cars from the 1960's parked in front of the hotel and characters dressed in '60s outfits, per the hotel.
Guests will be provided with the full library set of the Ian Fleming Bond Collection an accompanying martini nightcap if they request "007 service."
Additionally, Martini classes are provided at The Bar at The Dorchester by bar manager Giuliano Morandin who will teach guests how to prepare a martini that Bond would order.
Tickets to the Sept. 28 "Breakfast with Bond" reading are priced at $92 per person.
The name's Dorchester
The Dorchester Collection has a record of supporting artistic talent.
Perhaps most notably, the brand continues to champion young talent by shortlisting four designers in the fourth annual Dorchester Collection Fashion Prize that was opened up to applicants from all countries where the brand is located.
The shortlisted designers include Barbara Casasola, Fyodor Golan, Emilia Wickstead and Huishan Zhang, each of whom will stage a runway show Oct. 29 at The Dorchester, London. Bringing together two frontiers of the luxury industry allows the hotel brand to attract new consumers and display its understanding of luxury’s status as a holistic rather than fragmented worldview (see story).
The literary world's embrace of The Dorchester extends beyond James Bond, but the celebrated character has shown a particular affinity for the hotel.
"Generations of artists and performers have invested The Dorchester with something of their own flamboyance, and writers often reference the hotel in books and films to enrich their content by association," Ms. Fishbourne said.
"Author Sidney Sheldon refers to The Dorchester in his book, ‘If Tomorrow Never Comes,' and the movie adaptation made in 1986 features The Dorchester," she said.
"In 2012, the hotel was the scene of the press junket and photo call for 'Skyfall,' the 23rd installment in the Bond series, starring actor Daniel Craig."
Joe McCarthy, editorial assistant on Luxury Daily, New York