Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
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jHbFhBrum1nBezghFGER\/mTs9Hsefvz6aejlQozHii6hy+H7QplsLTdUOuAYPXfMJu75NmRjsrYNmYHMsXat5RtSDOqx\/TWj0+I+Z2qHs+5tCkbx0h4Dlwbmr0ZgkGg5eRqppDw9eW5g943MqVGpcOwGn0re0nxeBqvEzJgIIMFY2I3OpKOuUMFVelraJWuX05b6p9G11At\/c4vQpelkEAgoHCjgnp346L++W3OV2tqtZqVfcg\/jCm6gZYU1Tq8WoBarozfKwg7ZdpP1ktWLV2iftL\/bR\/uOabjOG7mwwyEojCY4lAHvl87yygA3afeMVDjRtwTM8JCOIE2GZg16lvjWbxdh+YB01\/NwVvIVsSo9TruFSs566dEbvhMUuv6vhe\/dG\/sV1McfDTu\/NkiPnaHw6pT1k\/Gdjxdm\/U1ON\/Kkm7Si8SFBIa6100wxpxHNswbJ5Woq0jZbZAhxAUFcvik+wLpQyoms7ApLokalY5qWiDC+r5dA0mL9zYY7sjzXt+IMTzKElXPSh8k8gFzBjVWIaRPPYWO3Zb6UdkZ\/SdB3iamiJEh\/pitWqpr+v\/l9FVzQTtSyiAR7dc18ExnoW+66\/U6s7orFOO068cIP0hFUWEkIEL9rjxeTHZ8lxtxEnVEvLxPziZUzQ7JU65tQpMrkW9akMbqhXQLgWybF6zz3ltFLLeO6Fv8xEy9qXlEaoZ4HwPpYAUkGbBUGJBgLp+5qfWwYC1JaP4SyoSSycP7DPj9W5NiYlxV+oZDAanRhlPBq9Hol4SgCTWZgjuTiDYowhrXaYHlo\/HfWLOGrxpY2rH9Rgste2E89\/J3DO7nhUhjHrMKiov2wX5C55Q7KOf8CLwhrLcXfFNPltV1Gm1PlBrNd1jYTjZg\/BdtaDFI2RNSfkfoGfR3rthLOPhyux+G6Z+4RTGZJ5Ch8IplQRVeMGg0Mrtu5t4xk5uH98MaioRdkPZU4ssOOMqG7jb5AXKpB97tt2sUe2RLy+lkwvaS+yh8WieKawIK8G91RbkYHbhFKIdUSCpQ7gKQrk\/U\/AxE+Mne0rITahc+HO7iRHqCGOH3Xg5BkBvzqCpnvZAMuU\/0lzO9AHI\/CwsSn4oWJNklRZfzl9MqlsS4a9E2s15M6g5DkGgSEezm5lJS9qRWc3KQjEOOBrVmlHdm4jontOaZ0kq4UGFqMrLttBEPOnoAK\/rNy2J7+V7lBclyHOeJJAl+twR2OoLcInosTtzga054W9cJTm1SKEidbHJD2fsWIaVsX6A4cPhYnNDXg7ZZtriJvOTCDh1HwiIGSQuKxADPoZTzkj3bDj93ZTPYImDb47mKVp424Y0m7PwEQVCWjWPyNrdlXRVhVk9fnK8AILPqvaBFm3S5jO2GxuOmdxpwpsER7A6gTeelHt4WjWqiowsXOGL11mwazDbP5wC9VzYFlZxZnWQueJiBK8CwgR2hN9K6MG4Jivg4KD9XadhYo73il5CCfqJCX1mgq9VK9wgLvAOh51GTEmBKndhnMxeSioXl1fb2M2xsiVByh9Zb0Qi4vhiJ+NrQ41FNBKK\/nc4XmR94Q7c+I+Tx9K2uXnlN3nvCdHk33hC+8+XEF12QKEFkkkqIw8y2Rpz3wR1KsFzOwENVWVHDxoHXr\/WD6kQ\/cEW8lDqL7JHX9YtzeCdQHpXCcDiQwTP+MSKn0BmKUCE4Tp+UUp+R\/VTywtq6rRYyUorGJXNDFXVr6DpKRzZLbgQo152MZ0S35NYW1OU09+00s1pxRaG4EXRKg8LYSRec5VOz6Z3SvCQlCZBlhuh\/CDo9MR0m5vtl9syzj9LdBqPVBlIjDAJ\/gJL9z4HT8u8urSreAXtefwmNPM84MBTpuCtxtjGp+1Q9k9A6DLLH59NOGAImYOLzLK2EbvKMSfqxgjPuBgrFX6IlMjEUOQ3pKZfJCjto2hvrwzya\/zMxx607BnKhZTdaqbD4vOEe\/urYCIkD++y0T+31ZyoD4PuUy2tefwOMWBUjH+dmZNj66X2eBPIo6PospDxytmRGXRYi\/X1CLHEc1CWkz7Z31LScqe0uYLK6sQSBCJJHO4\/EqYsmUzxTOmqONTvGdWO1e8R5y4Ic9hZYfpUAv3AJL7ATX4xsrhC4pAWfbnEayhSuMtqUSHpHaEMJq00EUvC7z6BG1OhcCIq2PyD6IwDjE8pbKJFY0aizrbcU70x4iZJncHITKNqGtx4638d6aDDI6L0WmY3c1hjdJOGpHVLnsgvI7hi5zzYly0G8j4m7o9h763+ZUHkGEe6UG7rcSlOipJY2T4SAuatQ6918fqXv3Tdq+6JJmbT2e5kxIrbfEBaTkRDSnJHw7uwS4erBriwAQiVos5YJg+PfMML0UfuHxdc88inqChYXUqTO4RAsJuAUNLknqANonyKbPh6mm6FYGQI3+CEMJ+aS4u07Hq0LDqOV6IBn9BL7Op\/236bC4DrvpjsKkPc7iXy\/O66ihho9dYuGXN858EmmzDvHGhlLZrAiRExHD6siBrWt5ZCJmQ2WyJYXfHk4Nm\/iwKJhByMsh\/tNJn1FG418U7fr3dmk5O2UgdwXEkWO\/pJHTWrd\/KVSgw541Q58Th+bljTVsv5Bl94iIr1Kpou\/S742hbn0adLYjMcmapgmjBUKeVxSJ8s8qyn3KoqJCOzifNFzaS9D64\/ZQ875snwAYXQ1PwSxKjy6dC63ND5opqBjEx\/v8aRqpFW6TyBhU4dY\/9a1k2Toj0t1bhF3EbsxS\/Fcp8QZ3hUmJvsnSEaRAILUehVLBRMU5h5VO4cKfcqmBe2tGymRREI+toatwXE3r64dn8SpYEJ5YX5Fqe4y9+LgVEK365Ou07mE71SRTcVv+C9dgqEjcmytM\/rLkp7ji5W1KcOEda1ZYF\/h6E4jFokZKReri9ud7dc+XgceAUJnxguunn3gdFJCqyZvnepEHPYHzadVhin2IYwNyo1WdalvULyl1MJDqwW6bcWVdwpJNtsaI6nDkfprZ+jP85J+1Uch2CELbyTZYyvrDLsF3TVaOQbq8oOU8AAratuerXriBaydlGH3vTMhLcToWZ7lG5\/K\/lbqm+fM2s535TrmgVwvMzembKabRlG2VJZv2Me9TgWMqMXpYjMAwwmIppUdEfrenW5\/9c\/yghPZqFRCgCI6AK70MSx4KUsdxUlZR0UwU\/ZKa9azq\/Yaah7T\/dfcM0w2obf1QjejC9XGdKOSSRpERGBmP+YCRay9p9vrwgjHbfH3J5ZqF4HRCnZ0y\/mstZrnQnvlydlqXbIOPmXWdJF3AjGQ3X3VTTooyn69RVptv\/GEOgDa3DmVRN9HfkhP9XUnaaxnQ3KVxBp5vKwoLcrX8dTIi6X4y8TJfRieSequs\/jTw+wuvQAtSnmQK7iw+zHZSnBhKclo2pw2czDLhn7mIvMste73jejhy0aiwxptGVXr+tBBYnexuV8\/S3JyT3tFxubbLJBhrtLQfIWR1PsXaYOeCbl6hdiwYxspdrGZfobOQGl2WIZnG0hEMI504Qz4O111\/33zF7JadSJSqIzhmRFNPw1DF+Bwu5jbNFxc2KwIh91A+ZXMHvDgORsCboYg\/WFiwRi1BNOAGfkPmC96z9GtZS6IwjLLzNX8ozWLQBJQH8LIi6GEZp0ePLvokcMbgN6MfBCxzudZKYY4yNKfu7mXds\/\/M3pSCtP\/eSBAzfjdDPHcySC4jxgGTbVFKc1dr3uX79GAzU1Br41c+d6AX818CnRWlJoeE7dYPUTnBPrRG\/\/7KY2zGAX9ZVSZFvsColPVXVNsYDb254bXYh821KWspGDln4\/s9Dj9VetFqhVxtt0qgBiM\/mbrLr79T27kJhf9oUSaPvzQTeRPj3TuZSddD\/CYeUyPNk4HYLQovAILrvsKrvwM7gbwhXALlF3BMVWLY4A+ljfp87r0EXrcsUB1sbBp4oq23tJtWwFEkui5WAcnXd5mw8MVr\/fF7dJaCCXIwxrRofaAdbntI1L9YU6WOgmiPBLVbWd2jw0MTL2fp8q93YupXl\/K6xmLL9yNI3TOdBxqwtFRIoYCbZkpqaCS4g0xAVFKu9M75nK2thpLBJgEfGBKNIgXnoY0CD1TSHfi7xM1i22xj\/qnuEyePTilZujTKBzmdejn2\/SM\/ydGNNsPjPi+FZnnXBWC5yAZyNSgpMZ52kbKGQVvvNFMTPkXJpQKVHzg3cX1sp9DIGI8ppCgMy4OUs+hsY2nqoEH1a5SpvgreUiNmZkCdlX7dm+fOYUBf5Lnmj\/WG6hpClFcDDI4KU4GFmjwB+qyxYxB0ZNbxz+R0ckhYa9P0G0GcS6nRQ+vSZsGEZxzmhTKQvrSci79FuYxz2tjuWVC0bgwZre0DyFju5705+g10QkFPpTnQfP1NpY6iWVC3cUy8\/u3OwVvES3JeNa\/KX0AMxO3uiwSrKr8RQ1m3nB6xhl0gjXe9PxMiHc1M6DLWWpYpv0m61WdM4Cti59twR9l5Cg7z8A4OmEHo3spMk1s7Y4UFnjlyMWN7u43Okw+J2\/GvDK4Gl6ZKZXpoQK8xNIZUEOSkakCREIUFmbUAlfa6E5dJq4j0jyfPEwOTRnjmZdiqQaqANYCenf535trewAp8RqmFATaWaJD3H499Il8IWuext7gAnIJaiK2m3zRkfRL4ammsVL1y8CnG5tARC8i8aZb\/wL5\/ibRaROD7t597kX\/daXyZVyb0vFz0LI+yfrrTzp4S\/7SjHRf8lq1BKGK8LMWNPQ699du0Yn2nZN9Qs18mXBvMC1DQVWfydHiu3mTsRX9CSKJCp1EW4D+zmNyswJVlq86y33SV6e6Qwrr8j\/rkM9h1JAGlZCamGo+ZoRtV6n2qrxuTgwAKtU8v6Ffn33zdifBg6VpDR+FRKuAia4QNK23+xyeMi5G5jUMCq0Rusq9AbqqV\/tQUE2oh1T9P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