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April 2, 2026
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Out of home

Dunhill shakes up out-of-home through 4D multisensory spectacle

March 22, 2012

 

By Rachel Lamb

British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.

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  1. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
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