World’s leading luxury business publication
Oct. 18, 2017
  1. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  2. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  3. Richemont’s H1 sales up 10pc
  4. Marc Jacobs expands ecommerce in China via VIPLUX
  5. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  6. Nordstrom family suspends private ownership plans
  7. Rent the Runway touts alternatives to ownership in multichannel effort
  8. Estée Lauder looks for "fast fail time" within 30 days
  9. What makes the Indian luxury consumer tick?
  10. Four Seasons, Rosewood turn to VR to increase bookings
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Dunhill shakes up out-of-home through 4D multisensory spectacle

March 22, 2012

 

By Rachel Lamb

British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  2. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  3. Richemont’s H1 sales up 10pc
  4. Marc Jacobs expands ecommerce in China via VIPLUX
  5. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  6. Nordstrom family suspends private ownership plans
  7. Rent the Runway touts alternatives to ownership in multichannel effort
  8. Estée Lauder looks for "fast fail time" within 30 days
  9. What makes the Indian luxury consumer tick?
  10. Four Seasons, Rosewood turn to VR to increase bookings
VIDEOS
More Videos

MORE IN Out of home
LVAIR bets high on private air, looking to revolution the business
Silversea draws inspiration from “dream destinations” for bespoke series
Four Seasons looks to the sky for bespoke itineraries
Black Tomato helps consumers find themselves by getting lost
Out-of-home advertising – Luxury Memo special report
Ferrari continues its year-long celebration with exhibit



RECENT ARTICLES
In a people-first world, retailers must adapt or fall behind
Subscribe now: $12 for 12 weeks
Older consumers just as likely to shop luxury online as millennials

Brands should build digital platforms for growth, adaptation: Ritz-Carlton
Estée Lauder looks for “fast fail time” within 30 days
Annastasia Seebohm – Woman to Watch 2018