Luxury Daily
The authority in luxury news.
April 23, 2026
  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  4. Coty’s net-zero plan gains SBTi approval
  5. Can luxury brands balance AI use with heritage and sustainability goals?
  6. Luxury brands are now limited in naming capacity
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. A new vocabulary for luxury: The nine archetypes defining its future
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Dunhill shakes up out-of-home through 4D multisensory spectacle

March 22, 2012

 

By Rachel Lamb

British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
  3. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  4. Coty’s net-zero plan gains SBTi approval
  5. Can luxury brands balance AI use with heritage and sustainability goals?
  6. Luxury brands are now limited in naming capacity
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. A new vocabulary for luxury: The nine archetypes defining its future
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
VIDEOS
More Videos

MORE IN Out of home
De Beers supports Desert Diamonds with bridal addition
Bloomingdale’s creates shared moments in holiday campaign
Don Julio 1942 launches first-ever global product collaboration
Romantic literature links new Tiffany & Co. campaign
HSBC targets ‘mass affluents’ in new campaign
De Beers spotlights milestones in holiday marketing



RECENT ARTICLES
Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval

Hermès posts 5.6pc rise in opening quarter sales
Tod’s Group finishes conservation work on Milan’s Palazzo Marino
Luxury brands are now limited in naming capacity