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Commerce

Ecommerce up 16pc year-over-year: SpendingPulse

April 7, 2011

 

By Rachel Lamb

chanel-site-185MasterCard Advisors SpendingPulse reported a 16.1 percent increase in ecommerce in March 2011, explaining that high fuel prices could be the reason why luxury buyers are more inclined to buy online.

The SpendingPulse study measured total apparel, footwear, furniture and ecommerce behavior. The findings are indicative of the current mindset of the typical buyer.

“As fuel prices rise beyond the $3.50 per gallon mark, miles driven begin to drop off substantially, giving shoppers more incentive to stay home,” said Mike Berry, director of industry research for MasterCard Advisors SpendingPulse, Purchase, NY. “Online shopping allows them to continue to shop without extra trips to the mall.

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  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  5. Estée Lauder looks for "fast fail time" within 30 days
  6. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
  9. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
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