Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"18b5836200c43d39cba088ff7c01300c","s":"6c30aeeda74603e7"}