Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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6NIKwQdQuhinne\/9k2nC24m1G2uORcsFlCiUzwlrmxUZ0XoMJl4VT6QIm7IfFE3gnAJl0+eHYjq2KGMVm\/nJyL8N8ZzGMiZ6xJNXtzcR7aZjtYSKbvhUr0CnsDKg6bJU+sDw6ACpLvOiBsl4QfVAx9nTYKmyFHXC+SyIinZQPMSR7uT3o6IpvH\/f9gynCOsR2WimjtogWPJM+sRzsFQe07aNXe+e7fh\/pQzLQ+0KlBBlhQbZufAE8UQk6\/bmryR87u4RDmlA6kO0PnNfYzZFYGXN21W0RYRID6NUEMmIqdv8xesWU4PF80Xl3db5szQN7CZlldN4VlqiMwGBk42sn9Kv3AiHgwo2VdqvmSDOJERonzg3IHC6yFBlT6BiwZuajuqw9OsPbJZjYNTIwlMGEU41SFx1bRPCP05k15eUhVjcQm0Of45CK551FywBYs8\/nMbvdMy79evme2PnPi8g55q25hLjfHanZoBp4O7kCTJM+C4+ESdeCF7cFsM2OZ7e0Qcn61RNiKNPZ82FQe9Rc6CSGDw4\/sM7tSH00iZM\/LVIVxY71IqtHxKJk2Sjw4pdZNA+EYRMkCmdHUIOn7MTfeeLxB7zp7DLxnYaoYxX9tXHYVI4sReFlRYnCfzwmWmAfz2NCpBTTKXAqfLJtNS2jj19Y0YLdunx02hTpshc1vgq89VWcgCckI\/R4PdyXwwq\/vs\/i8kSm+pvvH3yDHTFBml5ysb5hxoKo8sNs0jF8eDhpC8FbiOTaaJUvqUbIhSrSd5Vnk\/+I\/5ccZ+1abArNyq8abqRCHLNAW0ruYmd2Hnjygx6cJm0Hoo2XCkXpJa1c\/kZv6KtsYnqhRQCQHY3UGZEFrBdjVnOkg8seb0sCIakRQLR6lJpNp8Rx0lSARWCDSuS41FCrFt5fzfqcnOrd9mz8G4bnKPeT9BOsnjsFTLcsDw+CUbsKbm+sAG54REm5ZfVFUdw7wgNbg1eV27pzWr3bGJ0MDDzL9U\/1W5XQ1jSs7FADPIgDzszLjFf8v1j8CLu3kkrEHgEXB96i7onGHn4QF41YsXvMupR1\/kVBFDRz38hOkZObh6YmQddqFZEp\/6eV3u+37f2u3wdnYyU\/ZQgaYVCsnRJyEtfo+s46f19jKAXQdOuJ1Leapu25wWKTIrhPHIJsDt2xDZFP2KiD\/WZRMs6sVsS8T5x8Sz73rvVF4ks0aQygCr38ckR3B+Ls\/o9FYPFUXV8tSWs+FJvGHPhDsSpJehqPxFEH\/P1PrIzGJT2SqcmKFkPYYaIA40yrQO6Z\/SqmsZJL63\/YGCbVWO6ExEyfjOvFYahLqJ3yqs\/teB4IwKBfZzKch32RpI0LUGjEW7haURPQXUqp0OcgkXtG+RCUsk7wRwalYU3diQ+t9rJS2m+fidYvprYVSuYncC0tJCpI2lfgv7VQIVaIlx9YezoDnD4Nd8oOaEXgljaHx627iTGdKOfXs7dMx3+Siyo6l6UpcspoKSt1OuqNRPkOkxQO5bl+6cWmBYl+jY94dPSOBGR7ERQFmCZ0s5rG9ZwJCTpaDSB1hPTB3Gp\/3wQpaPFjQWXlPmoNyNDmzVFVbjQNYxcvXmIikVSrRQjg+w6p9PYtgmc\/7vS+syf0D0\/07GOIY9WvE2SySOb9SLMc3WCqzlYxfMURoCZ5ULF23xq4VVEMrUGQ5gixRFWXXnpBdc\/nyEk60SQpC6z1RRki4oRh+ooikUGzxomDzpLhR9zux5+9knLVV0DnaLg5v+azi0MQFhbtCAM8vuWzfELEMhBEaj8kKraT5ALGJpUQTWPWw9wduwgZMvKcZVY5MWV8iHE5Qu73W1sBH0Miwo\/ZHjPhsi0aRRQYD+oEo0qgsX2ezQkGrZNvmYtcfAGHtUmvadnfL7n6rfI2DXUhVAa0HlReHFd+w7mIp\/i8jxlHPpfvnovMEbaq8C0\/FWQAJCr4i\/yZ5nR6TfjaEJcYrkl8VhLSZtcZSlH\/yZaTpylzMOhUYwMhi6MrecJp4igqaE33y304lsat2ZnZGeeZ9BXyNcGRTjE5lp6lQlCDNljvm0JqPSZLv3BU2Zso2mA5cPhQx9A0AiCoq9D9aCwkFki7G23mtu7tm4YuHnQHQw+Q5fSKiybknCaTFgaz6War9TZ0hzZF1YHqJouNM+MdMfPT+7b11tDkudJEPmoIWxPNndi3yikqv91alagCB+2zeUT+BEFfMdRS0BYQIcrBEF35EF4EJHbjEuLqWF3a2u666thhBoJzyH7LbpMTLYqKPGasDevPyc7KcIJ09u7caZF4BjU6db5MEVTEVeH\/IYGZug5vAiD+LfM\/5dUEV43xekIqDkr2GrP\/DJrRtjtLFP\/\/DcTyE58XlkmPqdb1Jw8MfpCL36cQ1e04aDkgNO4xbG+WdoborfXd2\/3C1H8rfJDSPd50+dK\/eIoCyevgXogkJF+6HpEVgcf\/wvylcDA8r5cIopsouvgc5O1glrVc0P+xv2bnhLM+WWTLce21x8Y9d+ZYT7teUeYQRYkV4uh31szFdCwEK5ZMhhT4b6avk9Kx4reFT6I4JTRYPBgfFiVf8uN+OWe6je9PjPPp61gMiXxhOwYzlJtrGGGxyYSWzlL3Fo9b9PqRyIP+v3pGV73nXlWDR0ecn8jxdx\/H7o2dDpW2EkQVRWbaRwnIBZpfsFF\/mPOa\/9OMoMRHiNBv6BEveAWI8\/h60ZVEgrWCZWnMDBsYDFniQWdrq5FQ73xQ==","iv":"b3eee0af3db6134bbc6385a6a59010f0","s":"b4dbb224c461bafb"}