Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"ce16d4a1c1517564a17d1b1ecfa22801","s":"49d5c84955ec7362"}