Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"7ea46db688e7a5c951ca047f2052cf11","s":"5f5a994214d89ec9"}