Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"f3f440842640fbc8914b3c6787217707","s":"3ad50e7c64688239"}