Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"946bc92b5b8c3046b1ad2db202650ef8","s":"b5f006753b387ed5"}