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Mobile

Email abandonment rate up for lack of mobile-optimization: study

June 25, 2012

 

By Rachel Lamb

Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Aman welcomes warmer weather with ecotourism boost
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. CFDA bans fur from New York Fashion Week
  7. Versace announces exit of Dario Vitale as creative director
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Hyatt names global lead for luxury brands
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