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Email marketing tips for fall in-store, ecommerce transactions

August 9, 2012

 

By Rachel Lamb

With new fashion label collections bowing in retail locations, email marketing is proving to be one of the best ways to drive traffic to bricks-and-mortar stores and on ecommerce platforms. However, there are some factors to keep in mind.

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  1. Piaget scales Place Vendôme flagship
  2. Diane von Furstenberg named Icon in The Time 100
  3. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  4. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. SMS text messaging, world's most successful communications channel, turns 25
  7. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  8. Gucci pays homage to Tom Ford era with museum space
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
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