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Dec. 13, 2025
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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  3. Bugatti assembles owners for seasonal gathering in Molsheim
  4. Viceroy Hotels installs next chief executive
  5. Luxury Women to Watch 2017
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. US lowers tariff on Swiss imports to 15pc
  8. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  9. Diptyque plays with the surreal in holiday tale
  10. Mercedes-Benz locks in with WTA as exclusive automobile partner
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