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Dec. 15, 2025
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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Luxury Women to Watch 2017
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  5. Mercedes-Benz locks in with WTA as exclusive automobile partner
  6. Chase opens new Sapphire Lounge in Las Vegas
  7. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  8. Bugatti assembles owners for seasonal gathering in Molsheim
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Dolce & Gabbana sets up holiday market in NYC
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