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Jan. 17, 2026
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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Saks Global files for Chapter 11 bankruptcy protection
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