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Dec. 17, 2025
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Travel and hospitality

Emirates’ latest appointee, actress Penélope Cruz, fronts global effort

May 26, 2023

Through humor and a passion for exploration, Ms. Cruz, a self-proclaimed frequent Emirates flier herself, is spotlighting the campaign’s theme – “travel is not just about the end destination; ​it’s also about how you get there.” Image credit: Emirates With humor and a passion for exploration, Ms. Cruz, herself a frequent Emirates flier, is spotlighting the idea that the journey matters just as much as the destination. Image credit: Emirates

 

By Emily Iris Degn

Dubai-based airline Emirates is tapping an Academy Award winner for the “Cruzing Onboard Emirates” campaign.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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