Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Emotional appeals, thoughtful loyalty programs crucial for customer retention

April 28, 2022

Shanghai is now the largest port of entry for beauty products, up 17.9 percent in 2020. Image credit: Sephora's Weibo Brands like Sephora are lauded for their loyalty programs. Image credit: Sephora's Weibo

 

If brands want consumers to continue shopping with them, their retention efforts must go beyond mass text messages and uniform marketing.

To read the entire article, please subscribe or