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Multichannel

Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

Consumers emotions have a significant impact on their behavior Consumers emotions have a significant impact on their behavior

 

By Kay Sorin

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."

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  1. Happy Fourth of July! Let freedom ring!
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  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Off-price – Luxury Memo special report
  5. Ferrari receives equal salary certification for pay parity between men and women
  6. Students give luxury leaders food for thought via retail, experiential plans
  7. Christian Dior debuts new podcast focusing on brand's heritage and inspiration
  8. Cunard donates 23 tons of food for distribution to impoverished in rural and coastal UK
  9. Cheeky? Duchess of Cambridge says it is worth the wait – for the next Wimbledon Championships
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