Luxury Daily
World’s leading luxury business publication
March 22, 2019
  1. Targeting, uniqueness and clienteling in evolving luxury retail
  2. Rosewood Hong Kong opens its doors with focus on personal service
  3. Rosewood sets the scene for Hong Kong opening
  4. Louis Vuitton lifts off at Printemps
  5. Retailers leverage FOMO, customization for experiential push: Fashionbi
  6. 2019 luxury spend expected to grow highest in UK
  7. Omnichannel retail gives fraudsters more opportunities
  8. Customer service - Luxury Memo special report
  9. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  10. Dior appeals to product-conscious consumers with sustainable skincare
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

Consumers emotions have a significant impact on their behavior Consumers emotions have a significant impact on their behavior

 

By Kay Sorin

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Targeting, uniqueness and clienteling in evolving luxury retail
  2. Rosewood Hong Kong opens its doors with focus on personal service
  3. Rosewood sets the scene for Hong Kong opening
  4. Louis Vuitton lifts off at Printemps
  5. Retailers leverage FOMO, customization for experiential push: Fashionbi
  6. 2019 luxury spend expected to grow highest in UK
  7. Omnichannel retail gives fraudsters more opportunities
  8. Customer service - Luxury Memo special report
  9. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  10. Dior appeals to product-conscious consumers with sustainable skincare
VIDEOS
More Videos

MORE IN Multichannel
JennAir to open residency in New York’s A&D Building
Gucci brings back a musical ambassador for its fine jewelry
Versace exhibits latest home furnishings line in immersive launch
Ruinart conveys Champagne’s complexity through art
Micro-influencers care more about results of campaigns: report
The Economist relaunches lifestyle publication



RECENT ARTICLES
Day’s wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
JennAir to open residency in New York’s A&D Building
Gucci brings back a musical ambassador for its fine jewelry

Rosewood Hong Kong opens its doors with focus on personal service
Versace exhibits latest home furnishings line in immersive launch
“Crazy Rich Asians” inspires $30K Singapore journey