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Sep. 15, 2019
  1. Tapestry looks to Tmall to amplify Chinese ecommerce presence
  2. Gucci mobile try-on experience points to luxury's AR possibilities
  3. Tamara Mellon takes shoes on cross-country retail road trip
  4. Luxury hotels can leverage social clout to attract young affluents
  5. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Chanel price increase imminent based on surging consignment sales, says Baghunter
  8. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  9. Dior promotes perfume through cultural collaboration
  10. Customer reviews, UGC can help cut down on fashion returns: report
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Multichannel

Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

Consumers emotions have a significant impact on their behavior Consumers emotions have a significant impact on their behavior

 

By Kay Sorin

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."

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  1. Tapestry looks to Tmall to amplify Chinese ecommerce presence
  2. Gucci mobile try-on experience points to luxury's AR possibilities
  3. Tamara Mellon takes shoes on cross-country retail road trip
  4. Luxury hotels can leverage social clout to attract young affluents
  5. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Chanel price increase imminent based on surging consignment sales, says Baghunter
  8. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  9. Dior promotes perfume through cultural collaboration
  10. Customer reviews, UGC can help cut down on fashion returns: report
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