Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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OeHbSp7nCjv3x7rc0tcHgfdXluPTd1M9+McnR+keyON83Prq+sDmNcaT6PiwDRt2uANlZLHJhc8RrVxT6Uhk7tw6wtEtcDEePaUm7cN4ZoakGhY\/yP1jpPNmpP8oLVNX0ZMpBkFY3OhsElPkwUIz4HgB3vwLzmr4XgVspfx2aJ7U88bVyoxuF7W6Z3m7Q\/uImpRus7ch6wLVCLaH\/bbuc+SDvSZfW7U6CSf43efwcRYazw1OmYKttALAntMJCkTTgJcQKq\/bl7ytXrnHtQdYqLaHGXnKwClb+uh3Zb93jehNlrAk90AVVdxzo0dS0CtQ4rMDeH30dW0SRpTVMr47U33\/0uVY\/6yHxegTx3aPV0aa7EnEfmUt43wzJwEd2BMbWv6u7K4yE9F5zp1lWu5Z8b9VHg7NNjTUzfO3039JAld6TUf5hgLlIo1\/34mPjd4M2z9TrmS4hShcSWGyJ3sXBBonqviG+Dmo7x2dBXiXE1cgYySmtboCk5r6qm\/GVNZ+QG+wgIlNJDg395K8hYhvdE7\/Se61JbOkzlaK6ljDiBN52M8tngDOnsndmqiyCmRGpi3ny3NwDm5wxsch2VKB3QjWtbd3Rqg2huTNUTd5VwMN8EPFp4NjoApDxfgiyzE4q4vEGOrEd14yqavov9fxRJl+4qvKCtPejSOLt2lZ\/MZ5wlw+fWl+htI5eMZUuhT6DmC1kn0OirIrY2nQK5PX5KNiYP8D7UmvtLL5wRHizNyIhsia5addLzr+evGy+RcsMOKbgXKdASKbGsItpgzlFQtMwFqfSz2a9V0dq09nwk6w1lUm+pyGaZG0M4IR0DAK7LMZLqJPJFiUvCg1mUcHpuscaj2IJiosbG2poLR8lgJ6oZEVAJnHHEXMvsdkMUTPo19uYf\/hRwwexxfDLeuTK7RAsgVKqi4BwpPZjcCyok0mhwH3VtbR6SaPD99y3loQkZKENufCZI5zr9HyGrvwy6kXPzb5gwUcw6pHt+PEliE7ohkvIlOSenS+FbIAUE5p6rHR6kEBK6cMfNBlmSAMAGQWCMgLVSbYdrZkyoLQovN3HN7jRwPC6mhhDQpVZAbhsnaVpHJBUO9NpWnOGZ6nbmecJs6ARyUGliniy\/JqhTEdWC3xGY6+GpAuZ9IHRUMPyw4lBzDGSSjIWm9Fn1+f1lkIZvj81hz3Co+Nz6ajLx+UWLpswiZfVSIe7r8Lp\/vVtWYdsRAmdGKSR93kweGdwSdtib84UBrtMTxebtB+vidXLK9MV+YAbrs1Pb4S+uneHBGGtG\/67A7OeTDesNu1CYoJMQqA4daqO88RRyc7bOrrrobwj\/bRM\/N3aukWcO7f3lunjg+E9dTXik3N4mkYZ4QQ6FaR05JZ42i3Yj7EyeXm+bwh5q8GdblCqtuHhpzPnZ1DLT9v6IKxQEkCcDcDcq+HSNF9wxeNzaZ+2JIGtvKxMSNztU1qJZGG3qPbAq\/1oG+pH5vfHI3ClaIJnumz9IiosXo7+1VDanMKIJ9wi\/sTFZDqU4VTb2Lfiq1Xhxa4ROIyIH8Sad9r4pe+7UlYBymcrsyC4vVjUibVBcoP6uuTxhLfBqVMvmpRtYKrR4JXjwsOaXIiWRutpd3Si18pPmneDMXF6vW3R0N5HQnl+IqogT0mkyUAB7AYw0iS+IT4R9aFnnax7S2k+r1t\/xOYm0Nj48lkD\/N6aUKz1Urd6ljcFvLFh6zQaJHQhxLMudBEx509nQUWuGDyDRFZ8SW+FV2OpCrlS9HC3QjpDwpaFcQ7zae9gPP68N54kIai9xqoR9UHPXRBK+ga63tKQYXRjFRTgmv\/cfdekKqncVXcNLRhD69mAKtD3cufnaRujQzCMtGfEPdd+CCbyeQXyyM+pLauwTueHBQdNnLq34728D4Sn3KRakJUhzRPiRBy47XI\/7TTDyq4pf5+InZxEp81pEg+pWkJdXAyBwezUsVzOJRMLM1GuE1kZxix8euwnUHwb+ifVMUxEdLgQZw242Ol6lBqLYhbKcUnSHMFMGx3i8JXdS+M2ay+61xe7\/V4pmjLvHFIN\/Z1qyhJA00M4o3T7iKqC4VfepzPP1H+K+Y5p9+scapY3paFGhnr7Y8otp7+7ozWssNKQG3gqq6RL1b2o387EZvaLoCcHl1nahwlGfAzf27Wqs4QRVs5eOBsgD3ZG\/\/+XeX8LYATWdNhAv00i1J8kX\/coY\/T8TSEpxDqiGvIGWIDT2OMVkV9EIZeVds2eg\/UcIVp+4hgBNwFq2zsdUrahU17+eqEnmNW8tNsrcSdnTFt2DSYPe5KyT7yP5yZQU2OzLm5QTiRx6+w90MOYPYid97DhIs2MA1OgmR3DdXC9an2sXhExeek4vIw8QNhpDgIcTYyWQQXOPc2vwhN9IxbjwlXXeWPlhNTGvX3AS2PbH9nBJXt8WAdbNwb\/QmT1503gca2clfEY6MZqVJhDIaP\/5rmsbxd6\/r0J54cwPnW0xjL2rhRLX9xnc\/61M0JzqFE6skhnnj7GzJAbyzoMn8RSrnNF5Q9lLhuzf5M4yCMa51rszZHOplUxhfFAGj82yczxnl8TepjQOjfmXMZ4G+pMWnLBuMoccHSjd\/xCPht18HSUHnStCHa35t8SPthJMNBhmznH46S\/RPnRDvXDWX4XtTPSojk7uJYPSd2kmYqp+hJJgJcL6F2RbMLjH3BDJoN73vis9OZmzRC7ZLcU\/8rnM0mkeX7JYO14NNrDz3Lx6Ppg9DNBpTSu1yLbb4ZAXAXmmKiD6DDr2zb3CX7uPRYtmy7pnSgsvchstqj0wVXRGmexBltFpWVLCI9Gn04v7T5tsOieVW1DRz2LFfGuLLGvWLzV6PSDd+YvTg9\/IBeRWXRJXXIoUzvWX5YVXwwwFP7SuoPFO6TG3SIqwvqP2OELA5lh9QEFtyWFfgVLCouIp1WZo\/ECUKWTV9HP3HjkLgpnh+v8kbvmfHdsgUbhhnvlBWyG\/7yfBLkIZ8Ec098UeJLJXquTXy59W+gCeTMXGA3keD+ZhFqkUNMCUN4AaKnxGUHyfNZUg5bvjkZtcVklFnG6W+P4pRpOvgjaGvXC0oTRkDbO+X8bhLfL\/3MTnlIeI9W5rmA2ESKYMAoKwLZ9ZqUVvY3sVJm8qfLAxjQj3iLN+2SVhO8A+lpHs5p4S2NXEX2O2pbUgE8RMlHDbgYDS+W1Tjud7y6znPLSMwUaAxJo9+nCw++dN965Ab0hy8ykLrFFCJs8lDWsGB38Ytyw17aG4X6Uzg5Rfkpms6em7tQDIUTCX2eWykqGBZyyFJ+oGFIV89CldQllCjowkSh2OPMplEaz+0ANU+fQQTIbzD2hUILDAkAU6","iv":"ea5016db00c77b3783b6b86d6f74cc6a","s":"7dac84b303ff0aa1"}
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