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May 23, 2022
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Multichannel

Emotions drive purchase decisions, not logic: Forrester

June 17, 2015

Consumers emotions have a significant impact on their behavior Consumers emotions have a significant impact on their behavior

 

By Kay Sorin

NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."

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  1. 2 tips for marketers in the new era of data privacy
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