Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"57767260e0aeb32a1c25578d9c447ff8","s":"790dffbbd27258a5"}
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