Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"186f9d298279f1850f8af61f2b268e5e","s":"42d1eefdfda0d354"}
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