Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"b440c74a8fe3b96972cfff28b2878cfb","s":"b2bf286f71295f53"}
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