Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"84256d9376c8d3d578d6948d3fe2b340","s":"f405fcbfe8f60770"}
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