Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"547495c8b6d07ccab65e3425dfdcfdb7","s":"6bf8bbdbeeb5d5b8"}
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