Columns
June 14, 2017
Andy Hobsbawm is chief marketing officer of EVRYTHNG
{"ct":"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","iv":"f23b057c640bb8a900d6e8b13b1fe2cb","s":"3c66bcbfa131990c"}
Share your thoughts. Click here