Luxury Daily
The authority in luxury news.
May 20, 2025
  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Aston Martin, Apple release CarPlay Ultra
  6. Rimowa honors the winners of its Rimowa Design Prize
  7. Google’s new beauty AR features raises bar for digitalization, ecommerce
  8. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

“Endless aisle” approach future of omni-experience marketing

October 14, 2015

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Staff reports

NEW YORK – Today’s luxury market is undergoing a massive shift, with consumers becoming less brand loyal, placing transactions on-the-go and being influenced by multiple sources and engaged on multiple devices.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  2. Mandarin Oriental restores Italian castle
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  5. Aston Martin, Apple release CarPlay Ultra
  6. Rimowa honors the winners of its Rimowa Design Prize
  7. Google’s new beauty AR features raises bar for digitalization, ecommerce
  8. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
  9. Moncler appeals to adventurers with special-edition Leica
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Aston Martin, Apple release CarPlay Ultra
Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle

Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
The new administration eased independent contractor rules. Can luxury brands cheer?
Mercedes-AMG unveils collaboration with art collective MSCHF