Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"6638975b4960de452d172458e98e6191","s":"9abdfc72a3929334"}
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