Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"94498ffc9c2a1d6eff5cf0dcd1ff3072","s":"dfd22c42fccab9bc"}
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