Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"e50e40acad905ebb92736e777857f6f6","s":"27844debb4983f8f"}
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