Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"add89740d5c6383340ed97233216ef05","s":"0ba874cff59518cb"}
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