Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"135337c5fec3716c13a5853a592d7389","s":"604b3d0744ed98fa"}
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