Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"5067cc8ce441b4fc4a37191b7458ffed","s":"5c4e65a83b48ac05"}
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