Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"fa416cf0cd4461864bcb074895d2a389","s":"5015da73df69c9e5"}
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