Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"7caf7be6c7803c7e6038cd3904c7657b","s":"937df0c77c73fecc"}
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