Multichannel
June 12, 2015
Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign
By Kay Sorin
Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.
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","iv":"f055806afa2fa2ff7ee8f667745e02ec","s":"b1e067abd9023467"}
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