Multichannel
June 12, 2015
Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign
By Kay Sorin
Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.
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","iv":"3fa95ca81384dcbbb07cb75951df5763","s":"27c1015e78cce382"}
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