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Multichannel

Estée Lauder appeals to millennials in new fragrance effort

June 12, 2015

One of two images of Ms. Jenner for the Dare to Wear Red campaign Kendall Jenner fronts Estée Lauder’s Dare to Wear Red campaign

 

By Kay Sorin

Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Veuve Clicquot debuts après-ski activations
  9. Dior, Rizzoli to release book on Lady Art project
  10. Louis Vuitton introduces Visionary Journeys Seoul
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