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Fragrance and personal care

Estée Lauder Cos. takes minority stake in Mexican fragrance brand XINÚ

November 14, 2025

The luxury deal was executed through New Incubation Ventures, Estée Lauder Cos.’s strategic early-stage investment arm. Image credit: Estée Lauder Cos.

 

U.S. beauty group Estée Lauder Companies is making its first-ever investment in a Latin American label.

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