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Internet

Estée Lauder films model muses to inspire consumers

September 5, 2014

Modern Muse Chic campaign image Modern Muse Chic campaign image

 

By Sarah Jones

Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
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