Fragrance and personal care
August 22, 2018
Aerin Lauder showcases family memories. Image credit: Estée Lauder
By Brielle Jaekel
Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.
{"ct":"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","iv":"dab5e8637ae50695958d28d749daa0ba","s":"76e60d3ec44b8da3"}
Share your thoughts. Click here