Retail
February 14, 2022
Direct-to-consumer (DTC) online purchases increased by 17 percent in 2021. Image credit: Unsplash
By Nora Howe
While uncertainty regarding the pandemic and its residual effects remains, it has altered consumer and brand dynamics, accelerating the shift to cross-border ecommerce, primarily led by millennials.
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","iv":"4bfdeef4951ab4a26c51f7cf21fc641a","s":"4b4d9f821ff2b854"}
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