Retail
February 14, 2022
Direct-to-consumer (DTC) online purchases increased by 17 percent in 2021. Image credit: Unsplash
By Nora Howe
While uncertainty regarding the pandemic and its residual effects remains, it has altered consumer and brand dynamics, accelerating the shift to cross-border ecommerce, primarily led by millennials.
{"ct":"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","iv":"6761814f51b258a8e26ddf080b1e4c28","s":"de0fc9d70a8edf05"}
Share your thoughts. Click here