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Arts and entertainment

Experiential trend opens doors for marketers, spurs haptic feedback

November 3, 2017

Experiential events have benefited from technology. Image credit: Printemps

 

By Jen King

NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.

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Kering loops France’s Ardian into Fifth Avenue investment