Arts and entertainment
November 3, 2017
Experiential events have benefited from technology. Image credit: Printemps
By Jen King
NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.
{"ct":"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","iv":"fcd2c1abd3ef42785b5cbfc3c8cca569","s":"837487074c5d19db"}
Share your thoughts. Click here