Arts and entertainment
November 3, 2017
Experiential events have benefited from technology. Image credit: Printemps
By Jen King
NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.
{"ct":"Lur3+ZoPi2fPo12tzpz+81\/xLd8ayuSdLcCtlyaMMj9NRTehFHC+1aky67ILx6eRasBdKws5bzIzcgJf1M9yo69ZeTKGOgGTpAIIYdYZV2H0S4wZoxjgp4msb\/utxrlFlX6OcR0b2\/hKvs2BSsf7gS+WH1LwgUWVENv56FDzNce\/HgL5jR2DZbOeuFE1FaG69ua8+3nrcDGv\/e8dw\/5syvTtLwapY\/bKYJ7g+w2pCzU8QvKwp\/IasCKf52NsWGGopH4UanKGMUa6S\/LPH438lwiR4EVU00qV0GfATTxDBR6xoWxcSp6BrvDbtE\/qdGdMA64AaYgjR79wrroIXtEJcqvvSeC8vzoGmJx5HLEX++v1jQEjvd9EGL7VcB\/Qzr6snBGQQ5Ha8zx+evAK2pJT4W2UW57XQXUFyB\/1+Tyi249mP4lQBQZGClow\/fNAQN6B\/c2n3+6pD6odclz\/PIt7qMwP7FjNkWVTc6vQpo41RkFj\/dsUkGUJ8eQqVUnxAmrdX576a85Opei4vJ12Qd4wSqeKGh2vc6A5BSnmT75IN+e6mGyHaBh3DDkOW4PAmuO7LcsJ0XAcHgvxZZWIg5InRSRS7J1AtdZ4PCjudDwLNf1qC7YVvRyCw87O1DvHqZSp6+N+nl4RJDFw1trPZS8ZlxSydFhI8Rl\/qdIVswQcrzx73x85Z9AQPf2Ns0tzm1iulhR5Fea4mvOWtGRchUiTc+ydPb+nBkkhu2vjDNts598RAoJ+V5U9EbZtBGBJIjunIy82vkpSECnkoYwJCNOuMe6sCfpBXqZXGiWOsPRn0tiJPq8Fk7TIMyoXGeCYt35Vfzhgl1nDhTcgsypFVtmyXErEeSLOTte6l9ccSojjbVkoDMXTkqh2c1XI8AqMsb7ku4gFyUhDbgtLCKt96LO4KfuRKSJsUy1pnkg0691Ys022FzGU+anRM\/KUGwLDzuwIgTbF\/WGsjGgSVlg2szHF8wWQyQmWcVlPUGsl8CxY6dddMq5zkIQpkOEizWE0ReBfP5ha3wJ7PrsPuuBJFrcUdsbEK1hJ81jIElvMOm3xx1Y+iBwRx9UcDCLs21oJF8kAHwvUtDqay7jA4l9zHBZ2uj76jVqIsGi68opVu8nvifrynqF2Jfzya1OBp0KFJEcZfYOthAxB0bGUow+k8RC2bUOI7gaPwFqi2oIS4KlCWs\/6FAnS8OCBMvgrpo6GfxLdgdtjs\/0AevCTRwOf47QigaGk9kI9BEV9lFgVe3G8lSscgb\/ycA+1Vz6J0LVezVp+JwCCJtQSbvBRZNC107jbAyLRgNS9hhGCwlt06ZxaQ6iE46yNFRhJfnLljddDyBSR+N0+V3VRsxzZmGXsfaaKU25v5vi0n5Vc1jN7ikktPinTic+mo5LUdnbkImBnrUCD2nf1KWmZViL1tM9EmMG5iW7er+kS2Z\/XnAgZ1kysFJLUZvknzVu\/4HMlYk893kFe2Uux2v2ukwHUbr6eWDy02x2aO3q3i38c+MzV07\/fGiZCMjaxk4U5DORNhmw0QQGpkHvhSKNPeXGon7dAqUJYbYIcfNDwzX8SneRDXLTY6n7hsmV3fUXZob6za+aDdmTKLlpnXNHfLvlhs3WLRcq8p3wvWww6B1kH5KUX7TCVrK93odm5\/mVlzF9uav23HvaOyKseqD5RlcfAEG037HagWadLkw0sGl\/A6zbpbfLxkhoRPqsGOQrO3G+z0fesbFYe6l4OreEBvgb7THHdqDOKQs1TK0+ZnvjbnhGp4BY06mLk90AN8ZSRsD1ZKP\/nS2MAmWkZfm9v7dZu6Ch+J+Vt+Hu\/0CfDqgMOF199pUY+nxAxSyHBGJXCFN1+ogYHMc6CxV+rRDntMiTKkBAmdBCPesUNTKdxHZMQGCVr2J2Zz5TrREs+tTEWSLzYOjHyq4r6sNIdBw0mhngI3vCY8aM6+68trFT2Z2yBV09lKAVO79fPGLx4DIhxFHvr1Fls6oXpD4IUIgFYBEeSSjIs+ZXdTrOpDs1nJY+lS3kyEPSOWL5pPod2syDea4Fb3XbE4\/xL7cBlwSfv2exwsyDdo7vBKiSC9DsEnabwwjAxB7SPXIFURPbyO2FaRvq6jRlMu9voMfxyZeUcVkojwsDyeyDdfVXRTSD6xdHoLKC9D0y86bJTZWcbwkIz0uFK6eol0s+ettOuvovG71gJ\/sksZ6\/g1pXM8sEXwtB6eYYYgj\/XYoR9n1NWXXp0I8y+d0V9cI8v4bM\/VRDhfWXYcPhDAFhBs5aFUGI0TybcWL9zVNrw5j8f1PS1uuwTVAHToPi5M3LiCexab9XAgOiF71dqdBlA+wMkxqmuEcv4i\/83QxMgbE3lBLFpBVKI2mtV+N0XxFzgKepBP7TlMyaZvFpguwjB2VK6AzX4w7ikfpwApgz9WASPAUyqrVPm3QYzfjIKrifbJ68mnyRySAdLyCI+gkaEaT+GPdaMUGR5oUvT75NaEFyygYDoJ8YWmwHG7wYOWMxT7\/YCp3+U223vq67SB5jHW\/WOJb2O6tnkQmhIWDJ+xgSlotSOHWI\/NDtJDjzru9pf\/IMVgxIm3YJbqZ3KXy5zTFlk1EL0KV7R1WOIvsRDew\/9KdMGNXSAHvm7y2m79Lyse2\/USXEibRC4ImY8idJgSSvQVvhScJik1F3j4NMEM2ezZ3VspM5ISSf8ZDDkIIFNRIb\/goxZGnwsopWeT3blU4\/3FMznlwkd+U55SjaoGE4WBTRP9RG67NUp\/cyGXE61PJj3qFDmDFwNKwkDs5StQ+A45T9tZdpAAULEppPIUjZD3sbwxPHVt0ION9QIGsOfeYu0AyvqDdgzM+abZ7SsW+W7kdq1esywvo085mZrh5JcwoCQGx5PQ\/5GaoMAFNBoVZHqqNi4Xk\/d8ByAU9hRBpcn0V2bSQ2K0BHPZf7BuMhA2R1GfcESuFcw7KnFZESxtLro9BHB\/+K0+CzYbSD\/9lsyQ29vgViUYpai+u9ujhrWvabF7fGzkJz85JR2eaS2HKbIqoiZzkYRSOxWwubhdCnserNM+0MT8\/C92YzMAFIwBX5cgzXUlp80irML3Jptv5PdG4ryBQsNim8K6kYj9MeC\/GCazoJeZyw3jqu9pQ237SR+J80xjzKiUetdZnMpZ2e47b1zIA\/SYHVYH4Qvk5oUssvyXpRw3LG6JrSe0dZDpUjm4YwM6SJ\/+v3AoW01Sld8pt1eUBTiK\/CN\/z+D\/OJnmzy0JqlJs0Z0nS2GiBY7vU0sAaS1vkLfCk3zleQAjoZprO9Cd0MqfRAAaiEbtkyFHtkuc22a\/\/Drn0QozkOcytdhKqozjRU8CZdfeWQY7DIBK1O7SQyXaBaf+jT3z9MZGp96z1nBDC1DtCBDjtykAC\/3bCTrqC57NWtLVTofZbno0hrlqKAKWJV+C6gmno3OvLznygDMYosOCxLRIWmnh7C4lYr0x61U1Z7juUuO8zYPQi664LvZZOpPYD8G5k6LklBfeBz\/5GCeTJcG7+gMEKQOUtu4A+talgbciTBy6\/NgpKzV4DkM71bvG+q4qrfJIcCzuHAu5mlgdYYxSCzOfb1kbYNZ99pJvAe0y0l0GYokUO3QGz4zVfgIFrTQuxscfgTvq+mD2Z5AE0k+7BZk4fQV+jr8HUrEldOwehoLVmLmVmPsOQPznr214DYxv5KGbMdPmf6iU\/Unc00srabGZNGoKMc\/6KhB3ULSCAgtQuqtNr23G4utuO7sRjMYUxTtGA+7Mu8llcK+y7snWKENbhjkjQgTsJYQUWAWpl1uNL6w5tlpC+pljOH4ALBnruP14pWrJHgcSYcFPksTTxF458gx9n0yK5S2KLnp7I2zplNm5efK8OBIzrVY9HadF5caVRmKamnyGSrht88hrSWUuhO5jsuUkpkWncP7hYa9e9GBrJMwvfbL8C5n\/qHuh7R44CJWbp\/P2+kmelzj9QQMZjgxnTlhfxhzZfTXrmiatQuJI6ND53WjNE2EfnA3RDSN+ukcwVANsqky0YQQ90pQFtOaWegRTOK26AJuwkz6iZm0zlswl2jXubz9Pu94EDnIa9EHKA3ubryEPCazBLVoBRXKyW6sx2OvEsc\/ynWSy8Zr8v8Rdvw4mRYhATy8v5TrSKgOtM5NSa53fzhmmLKHiTvtk+KCGLYlVNcDZEI7DSZjwSPzGbWZe0w3tIwz\/xKvzuDREp+yBY+z81x7zoVyLmzqZeqeiinRjVkkD8UJLMnMhSF+o8YyziVbe2iNOfbQYiVjfjXNUir6c6FFTtzHRBo3W7cUHuyQOsvFgQhhLexGIHZIzg1TmByXGr8VH24LTkxFRgCIBxoOOPfFh8qYoLsN\/tPvrtQPrVoVlGVTpBeKwEClte4nsaFsDspZcfwYxRyEsLQAX5dBSxmLm9bnLj1PHEiqaxvxBG9Bc\/v3Y7W22qLg5k899EJtHKN+1yjzmYtOX7MkM8DwTyCuwRCuEhIdbQfxr5FK8evYNHIR4VdRr2E3FcJ2hFIqhRJ3wIJUtvtKG+cYENQ10mwbv6OU4jBZxKV7c8rTRY131I50gZO+5zeA70mvRgaB073ZepO+aFMiwl+wPov8RUoAvO02Q9Ks2mzZSMiPKofkddr8BF1qGY4TyOWPChGy6vHjuCvzLjZBedxw5AQRevVj0Kz1ybzOLBTickTlbno\/3rPTwhXtt1XWndL3uscDIZG2T\/ANB\/u635O2IhPd7nw6Ygh6GtpoNh53PYt\/Y21XKwRjvymtOjgzqr4m9R5jJVCcxqPuDriZFZmK0hdgM5GwVVg30TpcfFdKHYC8X2PSe1ZU9xqEgCEBSdlzsxIjeyYc5cnBYJ5Wcw7VMk7KyWyuq3eNNRS211a667h8Y2njl8A6AkH5ggLEkjTNOsXN3T+2ms3rnTAotMFbT60jBb+qSNOo7uvwn0s66JZihBk3MgmMvne8G7YCMJSOarnkyEmAzDWhv8x1Bx2yd8Ad0ERiWVmQqijVtICpY3CiCOpdQ+zXadHLHYdHr9Ihw+mLLfCBCRPLE+n8rUtgvWv4WsgyYxTsQffcBY7NvKF0J9we9SNmO\/jow4UbSPLKa8amqeU65XtFMVpx\/VQjggaPmro4JErkRq5Lagwo07oKTnebci27xOLeKGUgDLtooJFGuNpMB89TY2o0EPpC7klJV70668fcMEwoZ955MrEmXzsnaHjFmxWGM\/SZVRLO34dhg7G2GvpsvadVHK4w7KM0iBMPDUMCVJR0rkmmZA1X5M5xBGAxgaUMwjrB9YwEX42LZ\/WfEjZgWdh\/tMd3+wTAu09Y64Evfn4TkslpyOmypjjbGYfl8rjZtNEYLeZCsB1AmqEC83NEg+NpUNN3HFJYPOU4nWNm+JlsAjoy9RaOR1rdQxcFJX1bBrEEFFRnc8hUwa+R+25x9XHvon17gsFTc6kr1TZslqslfbsqfIglNRofcfcd78SA48JBtiUWY3eBrGUY+xZ0VLVh8NpnglkkGNBU9ZHKWq8HLY\/vja119IPRE4+5r6+9FebKbargulUuv1AK7giQekF3dWJYWNavaAw9nCfGM1Vc\/i+df4RcPA7rvclKfcHk3rLhlWxEVGDOyK5VAhalq9Wul46GedVY0ctTkh3fezfDY4k2DnAOXgdcVdyz\/a52oUqg6YHga\/OOLgkeGwNAnh6FIaW5vFocDLZJgz4UbkXId1l07H4X2cHTKheBtesfY5i5Xfbu\/tGTH05BtyQNC6IE0L8cRAra4Peun3uk2sqBoR5x+9GGdwnDIIzpqxAsZk7XEQt3UydhaCK+qXB\/Emt9tYpxBZcT4e2MxrL+0WgB8DRd+ggWPXS9ycTYN4NlUwwwrRYaktMjR2qXL8iikkJie550QEpR2GP9j4pTBy4GVLq7YlrBfYq\/bT6w2moP8vZ7vHhnqSEpdeEdh9h8Wit82WOy01TopM+yBFCdWF7u1WUNDpoRME6NhRyEI5SYT4AROHANrsnDhFL17BwcjDN5+En4Vv4aNubVvN3lfDRVfK5b6ZsfK8O9Y7yx89AAoJfwGS0xpkIa7Ggu+iQM365p22Lex8lSV1EukzUHPrrX74vOV4Jkt7H2f1MBKcrRpoUDaLM4b0xXmc6zS1EzKJztraCJ+zBviuccEYBlhBW+s0RPosOf2UEuQzZ20FqjiaD\/ZP+AzsDNWWh8Eva7xBd2P0azD4OCTE3hUwbgx362+UdfRN0K4aKsU0NQAg8\/9OphKiWV3iQRyb3t768YnN9noTbI8xloIZRWwsMDieDnXajj6SKuUTrOB4cXfjKCU\/rp0LxiRgNDIeABynI7afHrDTCJoDbLZoAhT+AMfpgfeS\/7Cqf9o76tZeF5YXT6VifId0d6Hr+N\/lurCLTuJvFLujPuaf1bW9ttyTX3VY4t1\/RcupWih\/IBGvkqvMlg6RawxECeettu8mGVYqrK9iMWf0WeRLSCXMm18C0uOOh1Cz3OkuRuKCBpoYfOGyofQ7ub0NPiafcAu1nnpfgNiZ3cQ8\/ceexSTPhW+bHtOzRnAwbWD3qNGa12vjptwJRQCYAdeJEGe\/hnr2UGiYH4xEMU6W4qHEWnCdScg63DbMyJtB3gvJimA9YYk3PMJScI++LAnXIg6XeYQTZq6yez9ivfkXwWMs6bOn\/+fSDkKae9ZiI8dAdT7iwfCkRs0gLqP9t0tTlMZMObTI0LSW9DTZ57omDVc0JXEZCaKbkvnKEbJOjP6\/wZKZSASywCXjwOwQNX0+C4Xb8DTmqnEJoPcx0A9tssJNUJFdNaCI\/FDK8AZ8XsHi1m6EBgJeBqOSbfQJYomNHALU1JtFEH\/LPbLATDzaGgEFye4qXK9zSM0L0g9L7YO9YZ5G\/lF9G\/z7Hi7ZaIEQ0kKu35c+XvrO\/673pTfxWVwDoyqqdbRMs0sA2DHaiSwM5FbToqU18MBc7jlNdidBhIYYQNJtdzijLqq+p9OxuwkzDgftIbKq6pLD7KM9s\/iDrwEWKRvQKC0Tt\/\/sRaTB\/fGWjSOuq9JJMnPo6SOwLXOFeNRYE5hsmnhGvBW+IPCT32Bly5pXrb0mcWPj2Dr2csDiqc7YpEOsO1H0jfETC8Ag9cdcklAX3YtIw4xjXwzoEmF3gL1\/SYvV\/nK4\/r+GfxFJFdHROkaOfekEEJVzjbSC4ss\/9fCcxWQBbzGVfioqGIydK0AOI8BDLwGh2x4jDOMIYUUp\/VHE3\/8HduOmzmMyBEZMrWdf4KhRgDctEog6MSRZe7m4NMe7DQ\/KdkhURKal1hYBDTQp8gQ\/D94ZEM5Mp6aovjv59aOYd+1Tv5sNpX26hwHFUqjZWq0jXjQKV6yQ070OifeJzC5tDZ2vn2BRVsqhPEsRDq5j7ewRkh1nYZES16fqDl85NggzvC06UE3vaIljN0oHyzdYz+rJKXHMEGkOXXt6D5jGj4khRoh0Sa4MnPex76cI2RVu80\/w\/XNxm5FVFdI8nkYSZOGjf6jnyBZwtpFh9uLvCkTHwqt6mtWznzQw1LxurHdnkuSSg7FTmsee+3\/It1F5lTumoD3dKW\/GPlMng4wG9xApvHFzVmEg4azj74zpGFgfBZC++Pwf5rF86thhI2d3MjzjkN\/86b0TN\/g\/RS78cT43O0y1\/pfzsEX5Z5GbPRo7icAPHvyB+eWqlpkRgEPUqrhMD\/\/CEx\/gln2SghO9FocIn\/jx225aj4AccVhArYsV+rpRa+gTEtedrq5bHk5qT4k8P6Y+Das45QYg8+DxsE1+IRekrM0qhocSJFnqfpILdx0WZoN+hfTXSc0M1kqmby1SxcgMKpe5haDGka60jQ1WK\/2QMfq9kVw2DpuEN4H2K3LK2FUwm0jeZRtQuZE46Fy7QvD2yH7ILiSxFFjWc0T+scqsJZJe63ULtTBBNDmZAiVZITF+4nebI86MHCti5kRXMuagWWlBFhvzyuEovHNPGfdjKNcDjGQLw2TaYMY4U4q3f8GR+e2V9jBdofjor4tCC+4QsmJ8wRD+TFm3yWbx2iP8rv33qzkrqkFnBpH9kZAaGNymDT3aYY\/SoSuOT8PbdJIPvE8kdPqohpA98N8Dg6dw3EP2btK+ZkWPsRLvPGL8kZf3t0nWDnzWFe99Jrm5JnIPETXhM0gElVx4EWEY\/e75u1tMM5Y1DisPfDdQnmAxxY1UjQBQovnJZiuqGplZHDuyBasdysay9vQ5OWw6FH+Gc3x64K4jb+P0fJsZnN8qOymAnOU8ATivG\/3wcnQy+FT49njN4vtEgLE0kd4ZEfndWdtwuGYREYrKcTKrrRvNZURj8kO0GruOLE\/BT721rtNT0R13ePQE+HNEiOQD\/sLFph0WptGU46GmFCHASVNJG6c92rKl+N4JZ2oWk\/ztv\/i0whlvWyLcEH3mtnwE8VTtJJ5ULzTZjD","iv":"7d5dcde081c488251293776813b01b24","s":"13517cf0cbd9700f"}
Share your thoughts. Click here