SAN FRANCISCO - As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
{"ct":"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","iv":"56160a44d5db7bba4006ba6deea07d13","s":"6716ca9101a1a05d"}