Apparel and accessories
September 16, 2020
Farfetch is launching a new global ad campaign. Image credit: Farfetch
By Sarah Ramirez
Ecommerce marketplace Farfetch is debuting a global campaign that reveals a new brand identity while reminding shoppers it is more than luxury site.
{"ct":"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","iv":"61f46bc7fd6db96025c21978a9b4674d","s":"b1c151abb52cef8b"}
Share your thoughts. Click here