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Farfetch holiday campaign gives fairy tales high fashion makeover

November 26, 2014

Farfetch Fairytale campaign image Farfetch Fairytale campaign image

 

By Sarah Jones

Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Richemont reports strong holiday quarter, sales up 11pc
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