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Montblanc staggers holiday effort’s unveiling to stay top-of-mind

November 26, 2014

Part 1 of Montblanc's A Parisian Winter Tale Introduction of Montblanc's A Parisian Winter Tale

 

By Jen King

Germany’s Montblanc is pushing its ideology of “Made by hand. Given from the heart” this holiday season with a winter wonderland-themed narrative unveiled week-by-week.

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  1. Gucci mixes futurism and fairytales in new stunning campaign
  2. Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council
  3. Cosabella moves toward inclusivity with rebrand
  4. Dior channels beloved Toile de Jouy motif into home offerings
  5. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  6. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  7. When it comes to hard luxury, China’s digital natives want real-life experiences
  8. Cincoro Tequila harnesses star power of its partners with omnichannel campaign
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Louis XIII gets a taste of gamification with immersive experience
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