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Farfetch holiday campaign gives fairy tales high fashion makeover

November 26, 2014

Farfetch Fairytale campaign image Farfetch Fairytale campaign image

 

By Sarah Jones

Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.

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  1. Gucci, Hugo Boss, The Macallan and Magellan
  2. Day’s wrap: Gucci, Hugo Boss, The Macallan and Magellan
  3. Has luxury missed China’s glamping craze?
  4. Hugo Boss launches Freddie Mercury-inspired collection
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
  7. Gucci unleashes pet apparel and accessories
  8. Personal luxury goods market to reach $378B by 2025: Bain
  9. Krug blends Champagne, music through interactive experiences
  10. Retailers must cater to new, younger audiences, tourists: Placer.ai
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