Today in luxury marketing:
How luxury fashion houses are revitalizing Italy's most historic cafés
In Italy, the most important decisions of the day revolve around what to wear and what to eat. So it seems inevitable that top fashion brands are venturing into the food business—specifically, the hybrid bakery-cafés where well-dressed Italians congregate over morning pastries, then lunch, aperitivi and savory snacks, all the way through to late-night scoops of gelato, says Food & Wine.
{"ct":"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","iv":"666fd841f9939287ec5350f552ea4cdb","s":"00c6d9df2ba43a1c"}