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Multichannel

Fashion marketing calls for a non-linear approach

January 30, 2015

Younger consumers check their phones a minimum of 40 times a day Younger consumers check their phones a minimum of 40 times a day

 

By Sarah Jones

NEW YORK - Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dior builds five-story statement flagship in Beijing
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  9. Dolce & Gabbana debuts Devotion fragrance film
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