Apparel and accessories
April 8, 2024
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi
By Zach James
Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.
{"ct":"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","iv":"1bbeb13609f2afde3b15fc57faf65547","s":"b358186a53609efc"}
Share your thoughts. Click here