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For luxury, is India the next China?

November 23, 2021

China is undergoing a historic transformation away from capitalist values that is alarming global luxury brands. Could India offer a viable alternative? Image credit: Hermès Spring 2008 ad China is undergoing a historic transformation away from capitalist values that is alarming global luxury brands. Could India offer a viable alternative? Image credit: Hermès Spring 2008 ad

 

By Adina-Laura Achim

China is undergoing a historic transformation, and its “capitalist smackdown” has alarmed global brands, particularly in a time when supply chain chaos has created even more uncertainty. And while leaving China for good is unrealistic, looking to India as a strategic way to expand could be a winning strategy for luxury brands.

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