Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"3907a92cd23f9ad45c82fd61bbc2259e","s":"4e2eb8cc5b7fcf00"}
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