Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"94dae9a73b9ec9bea1cf16368d32a338","s":"7137b31ba9f57203"}
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