Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
{"ct":"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","iv":"f8c6e9cfd68d9010855e5e90389510d3","s":"5c7e02a0b703fa0f"}
Share your thoughts. Click here