Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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6yUSiMuGzvtsw8rWde\/Z6DX956SoUTIpCtBJH6312DB8ws2dXRN\/og\/c0tEIszvMrkLPaCKS8d9pd0IhBneC7sHQ2M+f9U+QuW1+E8kGBF6yVrb88DIG6\/W9Mtyq2q872zOs7Ea5O5XxONh\/dgpBF5TqCFnWhaF9fqUj5PqHQASBCW\/ijFmYWZ1fM6ltu8RNZ6MSGD\/9zYpSUFpGKVc3vv07iBBJGos+IKdUzIcR3yGU59csVI0z86GQJbZM2dbUMYo9YbOaFJPrsvlGfXxnemt1rZi4ZJtCda6YsCGX6cU6xAupcgTP802YSrLCmcQNJzAi+44lSFtqIiX+AMksrghEjKZ8ecjy1xtVJTne4Oeu0wpW8XJEz6etMDppOYCPCIZEGj5cTcQB6vwDfZPg5NpjhRVk60aq4LOBsO\/XTZZhZny72sxMEGPr1S0t7X+5eSf6gFtE8iYl9+coZ2j+jb6CtPX7+Rt6OL3+BS7d6AcX+YsoU2TvQWtYS3eQ9AacbLWAcxVbLU3b5Qvz25X\/rFerMBVsdyjyGJrijDOxHP+5V52L2RxSSs2KmECwtkV45jCp0jBJ0spnIiHQJK5XfqfsgkcCAfijylT4AGklmycHGrZFmEiUHYL9DkHcoy8y7GexpotDFFoaiF6uzozGftpeGsHpJcL209w6MAtJc\/WOfqnAq9IrW5M5d4FNqznEVpHfyA9jMQ9bgBBoxRLNpCYFs\/TAoriGcti7+04uLKKf7euiD1eHm6wvGCTCpvlsHdWWh08UVPLYRym0nVumz9u\/iokC5D\/dTPjuVNC9P8RxGxYSdDVukG62FX7vw9j11z3QasbrGethRqiMWq1F2h5Io2gPYoqVw1x7Y2ADe+UluDRtU+E6sJLhnOZ9KFl408M+yWXEmwwALZ1RneUFahYH+Sl5Kxw+x6kUb1ltBrMLv7L2JVUDUsXp33NLrzmobqg22k1yDYI0Y8k36nsU8QZAXhHXdGGihE89sdbRFsE7C4gQMERxPXZJARne6D68Ly6YQcUizZOtVoPTFxN6M8pLrCj9VWSIJ1dD6gEV5fPWNEVjsPGt+D\/p+QEkUAoS5OMnzyPMlPNvMIKvwNz5YpEoB+4HOZRZ3CloKf+5NROzcsdJ\/k5io4NwowijEmdnFm0a0sLwwmqEjTyb6\/HEsv7cbEy6ER2etGEzZ0LUYvh2JOhS64oWA4Td6qEF0uu+LMJn5CQZUKkg2NliI34g0CeCr09rHKqrJJqawQSkdjf3Kb9fZOQNsTe6ywUA48SU94mB4doXQp8Ldw4iZRPOCUNvC9Qj9hebT8APWKRTuObjY5UKRSHmPid830xMWJk35zBSNvlgQs\/82\/FiZ4aO5ieOF\/+sGUuOLWGskEAqzM3q1553J\/zV43RuBkvH0UFj2jAdQrbCSV5HCD8eRzBimy9zeDx7ml5WGmIi264AgE3epbFEzw1YFrdfSzJp74l1kflKv7VWZBIzDUXiJHgeV3WZjXwluUt8YvApL8+Jut4mMh+ZvJe2S0UsmNiEsnugR5tYy6cfFyQRhGSPR47J400br88e1pYpNiy8I892+3T6XhwwXCMg3G7ZbRkWkfCDa1FZdlwrJouQg\/sudXwvtgkFYVG6bv\/8K3UTlnyncJl2spuPf2hkkxlvusRvewoI8GHlhEw5P+CcC2tfEYAgzOKI3sUx\/ZuoY6gvsEHMUy\/xaENSoKfiL8uRxV9JZAxaYA250gQrGzgnnFTltrMJJq7GGwckW6rA89lCCodZjl9lqA3m\/LdyghpabBifHITu2rDNlTo1fz99kxkVfBUTSAivEiFIQBYxGGqnkNa0PhFqQU7bpgEQiFG1\/PLdH\/H4OojJAVsoW7ubr\/HeqXQLL8z2WTgkMgHtEcnUOZoXzelJaDHr4iJXOH0LCmwd6wtNIJazyojwf4FUcNKHN6rdmfHjugj+TR+6Zs1Lft+71lgcsUe+J0PqRGO5EmtRNr91no9ml+bFEDLR3uOrd7\/lOWJPK8DzFifVO2V3pdCL1s1GI7hx45x9fQxL61uJsZZcpYhmRcAPoc0Tlvj5fdXadkZJxaV0hEdC2C8D\/QC1HLL8BaxpeBqNEj6MaivD2oOMjPTuZSrt0jepHTikZApcRLhKeyOBaaA5c1aVzLRUrph+GF5sAq6sFhHdZFcOzsZV7JRBp4Vozk\/U9Dbm3TfP4PBcBmL2i4rdAOkBLLO2I09mzrQgE4UIqdiPeTYK+YKnkyTrEdJu8YSAU3JiyQwJ+DztsyopYSB3zpvAH3LFDAxc7CEawMt7LRO1JtHX\/hg+KdrLoXUjGvw9NeQ8whFJlzl193DhSqIDOPyJAMMLmaakE9dt3Tj9Rge5efoIm3iLaTgqf41dVTnnfYdvbrmF3ByawnnscUvZ3hKsAA7KbCw3TcYellM5yBWrNM6lIp9UHEt1vnidIukSa+k21NsGSmsLeUOwNLKMhSEVIwDY\/eKk6fPBtmiDQt11QNmHtd5y7h8usvgi0jL1utrvJSB6jhUvR6H4lKSLdUGjhKNTBP52VuI7TFayO4six0kRP+RB7+h4zkhNeiq645i2eIhjWdXP72m5vWX2YRtiruWPMMEC6HY9LGPXYGHU9goiDSsQddST8q4FTWjri9+oh2LHwu\/dQE0+beJCeumh\/bAjjNDXhKanJvBtxmcpWuKU+5zr8NUvjokuQyA0fbQD1IBkSHeh3XqhZIwqdSnl2Jz2r44eCqREVxgRMtKFFtECqBMpc+9Ue93ua+xTyou9W8cPxTBW5jcCqprXvA2N6UNQjoAYpVOkgLYYEH3O+T2LI3OAX9QnLLUFeK8XS7YoF9UmM+fal5EQG4Bk1Q==","iv":"d0582699919fe46597be17aea18c998e","s":"8bec8dc2eaddc95c"}
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