Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"7bfc46b9bed7186f4400c11eea8c2728","s":"90537f112f724d93"}
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