Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"0694418ca958ea480637fd4fc14913fe","s":"10436edb99f1190e"}
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