Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"522f1d663b4c6520aa20c95275727b2e","s":"521b1171ca74ad06"}
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