NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns, according to an executive at Forrester’s Customer Experience Forum 2012.
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","iv":"6db6767cb524af524ba0443a5029c869","s":"5fd887d589459f10"}