Columns
July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
{"ct":"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","iv":"cc08e35118c078fdfb68029eea52732b","s":"d12ecff0e16f2be3"}
Share your thoughts. Click here