Columns
July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
{"ct":"gt36UPQtbyqeOPp08bCyzYSmSXsoEsEDblZxjjo7fQpM9oi43CHHvzJJSRemyvRLE5sUG0TWvUXej+g4EprteIfLxqbLlQ3XrYvbzNUYxCcOJorNtE\/vD+o2amG5rpTAYmGTnklvlxjmDHB0\/f3dUkGRYli1wfB5g90RzMveW4HPBuO6\/0WbVQf\/pY5dKM6W1Pwgvvw5pbpOPF\/1lmk6EBisPh\/g2rbbHhzYyBRHykX\/liz09Jk1r9wfr+Ll3+tddVEkEHoMWLiM8UVEuvDQiOSqTzNp5cn4Gqu0AWlSJ5MfPOKcuQvkv6UCgHXe4zy2vrEJtjfSnvJe5VsjO1D3Ibsu4NyJOQSHpF2q9pdU7ZNjKHYvfr1sGcOX0cVOWSQumOMpOZumGmPHnUmPgnUFcjCq0g+zB1xAfiVu+xaUZKHmozX6N4S97wIVCz8UhXsH4Usm7c6Jo+K6pAz3KeaEnzsjwseM4sRx6ibfvCECWUdfEKON+Ap2uAxLny7Lpklbj7veRHKbw0Y5jLsdTnbxu8dQKWbMMd1Oa6jvGkof4wphvdQhpOtPouvpe7Dh48km4gonXC+12LrZehD4yu91ngXgnMTlj7lLiEcRWOTVb+6BWORa\/2Kf0JC5WgEbqTIE0c9f45lS6jSTKSDUGQMYMW1qcGbnOuV+RE5CrTVTvwPY2EM+jp5MdaliQ3sc8AE2axvrlbXYp4742TYRmfvjrHOlJvA63xMuLmzjaxGD8EQW10JNu5BIGpdal7EoBx8VC3g5sVJmBGdOhFLxpCerCxOu06o4GUwv27TImHRngXebGYoiTeIvxvN5WopO5q\/SWpX4Lx7A++8n0516V5M1lMxRvIr8EjHutfsMTNl6PF522p4w55Tz6VQ+116f\/GUYsUeTl7BX99I6av2IC0mvI7OIgv12F9kRIBtuEW6Wk47BqTiRUDbRZlK9lFTEiSsOqOd3T9BZ4tMRSlJJKhx8ubHY\/mpllDq4Mpwy7p2ObKcswdgS9\/mHWf+mUL862d7ATCPbz0XqLFRoHQWDP6gavpOSMdM\/o2bOsiVKGfgwQzNqwXjLZVHrimpn19GXKSiL9oxY79Gkkzwd7lqx3zXpKfmtMDk6axPIqUQvvnj6y6husSZwS\/ntzXKONFjMmuUX9CU3qj6t09ISWAmWFBf1XG+AS2YreUyZXkDoL0OqEDvrlwBPwxB3ghe\/f0o4Sb8Bw8S4KQoYnvndDcaji+wjsIWYyLNVrDx2qWF9sS8eGeut\/RJfi24iVPdT7PNe0PcKB7oPS7lqNWQI5CuwI2Y3awtNqShVFhl2ZLOzU8FPU9A73q3MRlK0C\/JFSLb7rdzywq7m1U6A8iLnDmsIzuSFRYXqxztsEUYtEokUTMpVnrDcgR18iZqWGe\/P6uEOHWYA+bkkJlqwM9vktfXUHK5Ueu7s485ScHV\/pZ+78H7412wJdzujoxF6+tqKg71CGaUqxX\/QGEjnNgE1lPvaNt6yVJALWD7ayJrlhM7Hw4KdvW3TDcvBUcQrd7ZFDDOb4ndEA5zB4gzibRI2w8JZ1nwUG4X8oBX8erQLRgi0v7NH7AqhiVGcl1ayzEGkYCmLevZIKRrJVmPpsl6T8gSXQ9CMDCyhMmuj4nu9woW7wJ0+9RTTCfqDqLzimdXyfWWNVH8aVFwUPEWyWsP1df3KR7BFjAmCfL2LsCC0pGf6RNnr7g5WjfNV6sODohr+G1jqKDs7KOCqZn2SJc+uwdrDvKQPm6S2ad+8ThRiS1k0nHktWP7RCyR5eTm4dT8zcjP9bqegrealmxbiiMjZQgV+VkVcUQUqKAIxVKBAJ0Hg3fw8gw9Jz66iwJTCmLHRPrTIhnL1s5a1u6arAIw8e0k9Pha7KtWmV7nA2SNDCzrv54e0c5NDgggeMCSf2vXovnPO5Cm7Tcp4XhbroDU87VT8Dg\/E+nUp0976+D2fdRzAjJkjo+3s8NcciRErRqxAFbgTBSj19az4zm0h9qFYHkXwxFcu+WrbcRPiBKnQUZyYLyecECqLyA4QBUPt9nWmeAFbYnqZ\/4+A3L8qlNDDXtOT+EGlzEdlUP7QZ4jGeCxXjPR5y48ym2yMlocQQv6PCwX1s6YsBMVWk50H6rWhXd4bPiO5FrlRpolqfz6qzl2NTMMc3LT8llJTyZejvdxZhJSiap97SGFonwr2c66YNCyakwiGIjpLNQg3\/kGFyESQeXAlph8RwbfL3tMJI8tqDytPYX0IokofvSoQB9e5N+Dfp4OhKHUWnub2h3Sbp916rer9ar+D0X6XHi8VYQ7Hh4m9q7JiLCz+JhM8bIiwKkRL\/tBnyBcBml3y\/0eOKzW1c1EbOheXS83FLum6QsN+6SgJ5+ExCwy4F25NWN\/6aLLkz+DQkdIeLoDTSRUFGJTcYbDe\/VKu\/stU43vV4S7ub0PRXoeBZskEM24BSuL+ltogRhhjy8qMcXher161TLLn3roz8XT24cmvvgrQZ3hWhNUhdbydOz48qDBI9pTuq1gojgv2Lg\/vtYoHM8pQMjgO5M5Hppkx7PSALG0tWdkbKtaTzTLFLUkRWd8xPWSUA+QyUdzhSLZj1NjpDGa+Qn\/rsAr0okPt+lMTYHytwpVlLgzX7l2rK+02eoyBRsLv1wEAuQh\/+2DyZiKI2WNijsHRqR2GbS0ewF0taT2GFKXhoUq57V8vdXlACCGqWH0X2bZN+Vvqo3gWMyMtrA8mamRYlPScdomWx7Oag3nlL4kyFKUqmW2DzOPU\/nvoyNyWKJYorstSfd8BZ+7NlwOFkQH0ziXqR7Q2YLCXOSVqkP7oV\/X4wOTeBCHr6D9wGVyiFAoIqKM+W5AAQdgmo+6DIAxiXRgSKyr1aTsBggn6B4B0niVlIENSftDBYcIgab4Y8I8\/vx9TrXraKzK63nrCi\/hUAeV3Kd\/QxH4XkprpM3FV+j7bJzuUwf\/lLRW+KI\/W5IpIVr+jFV4KsnK3vNzX25Iaq0N8Nc2WSkoZdDJUk2+QZIQa9GPJLksiFBpKRz+pxOCTml16nG1ksTI\/\/EWWl0zsvHpCW+bkuTkkHq64pqLFz+LWXCs6+Jc1VitN+AfYMvUbp58pEMKfTKgBy5DqLzHJ+HQaY15dvm9eqcGZkLceu+pXERQ7cYzIvjMA1ud1uHh5+fGsvqFTMyYIRFophu6M66cdbbOOj7AmL9fRQgzkFFNOnq4bTG+ZuENTTqjRL4a3J1PigSrVhvXDUA0glUfP0HcEKD7UbrRFpdigBzXxp7Zo8LowuEISBSZGGR83e7yDagJ8GdSyCoxZ9i7PyXA37VAezAiX6H18JP8L16ASWhtBCGYQYbq7deqWqo4u43A53CyzGvuBiXZZ1UaVqfTt0XlD79e0nbRAmSZhzdDmiqAhUKK\/OWDgtXF8Cj+aR+rnzI4pGjuXgs7vPCrn79zQhpq6GbrWyiuoPULS2dZyZyLJn8ycwJTOTlDrU82Ekl9wzB3XdBfnJhz01TmUqwXE0+H8WfJUuCwSg1A075izwAUbCieXuNJlpo91\/fefc9PHme+lZj2kjAEl6e5zGNC8jr+Oa4FjXQMkSzfP1IIavmkrs4rnv+tufuqgh+kMpwyYKxDgp\/cLKeXkhF0x\/PC5R\/QhjANCdR73+WyL+wQMrAZ64R+VlWkfPh31Qo05Ol8n93pF0KJ111ekIQu\/HLxpr\/liwvyeWJYuDgKxRQSxqN4fTqLRCgoEVp5rHDzZJCko3MtwE0eFetwrtdOZhqOsJind8EYmVXLLBno\/XPEuxwSmGL3SKKF8vgjw1GtBLCUYNtTNnDHXzVpUt7lV6\/e6u88VqrZKHXVaRVGxCsFghZ68kdPhs+ZaiNH+M30NFi8R8RRhTYrvXm6Ic3ubYqAtdZQ4M0sG4kTZQ4+qAqByxn85\/rCyag+lju6ok5DZGaXKcy3DPyDI19IJHm\/zCZjXzYRNXXnVnFO9NANCbdWbCY9h1wYxND4BqZYutSdxFe4ycNdzvhJiI\/TKMuwtuHaXD2wgAHQ5Pr81JstfbYXp3wHE6vWn7oXeeq+399NQ8J1vevOKrEjIK5mEgF3+zJL+8HAyZ4RhDzUQD1IQSft7gGRIpaE2ACPcYrmT74Klny6aiJxtdSVJx+T1v\/pneBDysDTBMS9HHhfRWnRmfWyFgxb8dGavIAi6YkqW7V5xOXOhsdLSLzwD22JBHsEDiyOS0Z37O6bd3P+II6uhdfEHc1DUc8d48WeYgE7nsdnMRp02Y2LhiIQiQMLCfmMkTCJ2k8Qnpo5bKq7wQKT8fgPqW02c6AFg6VrkizAnVyZaHV\/lx0M0GtugazFnT6grxY+6MykuSuzfOcFurCDwy2tnBd7KkfcFLB9hYPa2iTtHCoUpfRVYsp7TfOOTPnm5VR6EcF7AStB0mIJiegcLmUMU7yo9Bb8N4EBW4LXZa++I6izcKeBWgOVeBJD3ID7qKZq\/IAopCLuCwALHGbT\/sI\/sCLRT2evkwL52jyRnuEnEm+ozzLtlRqfUztfSgdMOC6Iay7evkoT6tg61djjXLw5\/jJ5wMhI2A7zWor5cjDVSuaurqv57gf9qhzPHVcinQ+kp0nfIGMqkXkJsvjtdAp+cjBJBTi\/\/voVSHrowiilKRXWIYB50tmiolqM8rfM6nBXZqgYHsBa71vosG4zmFUUyIRfL31uRGcu2qAlJW5nimBag54fFrpUlFx7vkEWEC14ERv7XrFXrk7z6MZTugpVgQ7+peREbentu8A9tfNzqTXDwIqzQ2MH2UQHDrznJcKbtMelAZzka03+XoG+OdbJBtIkwdl6SmoCrXPk41xy6\/SenzsZOwaajDlTZ5kiqnzKwmBhCvQmpF+y0Svfu7l7+\/kpW4pQAXNXk46zbNAviG7YFb7AYaBhgzc7qb0zoUOsurjmyZ+Ntls2MtNGaA\/4nsK9gN\/Oklc5AYYnuU2iJeU\/Y+7e3qUN1+rcPj9jZSb\/m0IcKKIZbKpisl4oT1\/2aqJZdiF4IAC8iZvVo6Gon5Y4iMHHWAmwp4WBLleG++rUEDYl28VhPI1AgecCzg7iZKg6cLMOPPgqBxPdHxBtAtg\/tEOnI2FHPNb6YJ6\/9QmGSD1pkiSAXTx0pxphOiU3qkGpPvfG\/JEY\/mpHsDLXAGTRafA8idVfnzixObE+nUHoX3aX+X1RXHTcvHfzpPTrRocIuXFRHM4rS4aAQUWQUfoeT9WteA5vcl\/Qx1F4ry96Y3VaV0IsHE8\/EDVrOOGJjw+dqxT5BweQSySFoR9ff4I\/VraCQ08XhMmXEFWlRn2CsM0+\/DASYkIUhoShZ9UHnyYK+vLNxpQis6m1RD1RcIN7FRdmpcHLoOl2aYLXTm64Cp1g14k7EgIVmfWDRffqHHoO+FZsdQadVcCYCSdHNETiJUZTFTp84RZYu7+L5B2749Jr3tyz9peRMP\/AtnW4qkw17vXhPbx1ff\/yKCGqvVYR9555s\/+9p7F8s4Lxd3xk4YK7ljybdBRGVtLyD+jYAMNkLiBJuVaSY\/grN+CBAxqgTl6tj7OB9FgFxe+D5T276UbH3j3Qd8f8QQMNrJznYbo6h5Vw96Wxu2\/MTljHSoXXEAPnIa6AmPl05VDdSiuN04lmiDR9\/O6UdUrZyq7dKxjL4KT24OKqI2WylSQDtITbHi3O41PUIe777Vujw0zikpOCV9tOrWHcittmWeRpb6Obwg9AYiHAQrTgt0Bxpi7HhtCuQezYhPM3d+3\/UPCmLjG70PMLdFWNJSdnH8TsfFM66EdXqopNVdcIhBmgx5OFTv9Bk1BNLZssi7Pg3Wc3bz+YC191Q116BIe8klxp6dikwgz\/1mmrA58j67jgfppmBLuFmCIn5vmWvCELAL95BX0KqT6xWC8n9LWrPmnqFB6MR+thsrfCeIxW+nOlVw6fUtv0TfccCvvCuQT5v2TFKY\/Psz9cdTXVqSNI5B+f5y42KNtdxfhY06iSnhDmjqutPnKULNPASxI+sBZeQad4D+EQevRRaKtIhgPVAbOj8QJGvk4CnLvLJBGJWKKaXfNbc6RG6WPfc56XhASi72SHQY8d8mL1coOTgB0jN+nqNVGPW917vJ9jfpT9BjN9u0OqSVvFw6MpPeZGv128K+r43GJLCUB9y5MstC5lI6dBqBVjOwF\/eq0qboPhF9DsWwGjXxv2M73pLu9qRj9qxgdBTV5P\/tyglDSJYLQnG6Ih9FCJhvaFjI262DnLkcFikHV15qWpUu8CwO53vUo90EYqm9tku9ub4yzp8JgxYPPAHmWVJeDh69Lw4egVuefvSXxWXm0NsMCEB1QEw5eUzFbuAtjagHxL9+udxEaiGxTD3tv\/wSdeHDYGZBmzkSxflncwdeWxUJuMcv7QvEPI2sOiZJwE+Fbf4nWu4a9onegosBVHeIRExAOX4bAfBA\/zx6nTfm8I7framEgdgsLALk8ZNHkYd1VZ3ReAxDFP579lD9CD5T5SsprwJg8EsI1dibFj4TijBdbYWzAh9akU82PNiAKNQm\/KUodrkr0DysGy4wJlXzHMxhIM5hb2bFOHOZ+X6mZSUxTtFFeHf14F9a65AH7EB7O08VEYS32qA24oY3fIKfmasubE7ih7jizq5M4YU+21fvgG3ff6yGNtQB0bqNTJ9M6lXWLHLAClYHdD4qvp9oFAMy3YjnTvg2VwqI8NIeX3yWXZX2W7UZ1WQVA18teaKO+9U8sdne+o2utSaSKj9BMxcY3Hqou7+sMmHi+9thF57dPLYAt5V+7KnHGXDP6bdl0k9ZR4Io1sWX33D+QxrRL3ruUkYwNvlWTN3vDNTrt6gvquQGqNRdmmQWElQ0moc8wmhkv01inLrBm8DYxCMpqa5e39qLzJW\/KZiPSg\/yELCqH2rWCvUO9BoHuP\/K5LULDjxNgcNs22gSK2ia2mMO1lW6gryftcEVZz1Z2IexWwyxGOaEkbsAFUjwpyZzl2V\/laGAns2rn2n1s\/ugiAg61gRfWSpNBVXeAVEZ61pwGYJQba1UtPg\/QfpmQGkedhn2nYCDXfewve57aKQj3iyujR+NArWrmt7hgzS3OXEE3CfdX7NHWZj2EIbL1jsVhcK9c1DV56aBSgSmYcna9nWU4je4EN4noLtLJqFJflfTeTzfkOOCRc\/en0xwMnoLJzsMlwQnMCeIBFYgTK1d88P4HLILDcHr3VrEWweQP+GmJcJH4J1aZKocHkVokwO3IILRtGaPd+WXh3zvVgIWZRKfdDISPFOBKL2TsPnwPXo2OKSBUidTd+O7\/WASKhII3bup4+c15LLHd4ZGy\/IIY0fr5Umt5OoIxoSe9xPoGd6SGyIO2O3Sszh3i9wKyMx3fMoSHVnqGi4v9L+hXXVpklkN6UEcIPoX4W832DtftWihlhslC2AqaCp1iZD2w6npk5c3mGq3uwoI2DC5VcQCQe8LmK8","iv":"7d8225039a9123956bc62ccf8af59210","s":"aa3da613abfdf6c7"}
Share your thoughts. Click here