Fragrance and personal care
February 26, 2020
Creed's Millésime Impérial, a salty-sweet mix of citrus and musk, is considered the gold standard in fragrance. Image credit: Creed
By Luxury Daily News Service
In yet another family-owned luxury business conceding control, French fragrance brand Creed has sold a majority stake in the company to U.S. investment manager BlackRock’s private equity unit.
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