Luxury Daily
The authority in luxury news.
Feb. 6, 2026
  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Saint Laurent pulls fine art into Parisian flagship
  3. Mercedes-Benz highlights 140 years of automotive progress
  4. Cartier expands Clash collection
  5. Top luxury campaigns of 2025: Luxury Daily
  6. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  7. Luxury Women to Watch 2019
  8. Balenciaga brings fall/winter looks to NBA 2K26
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Balenciaga releases Valentine’s Day capsule
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

French fragrance brand Creed sells majority stake to BlackRock private equity group

February 26, 2020

Creed's Millésime Impérial, a salty-sweet mix of citrus and musk, is considered the gold standard in fragrance. Image credit: Creed Creed's Millésime Impérial, a salty-sweet mix of citrus and musk, is considered the gold standard in fragrance. Image credit: Creed

 

By Luxury Daily News Service

In yet another family-owned luxury business conceding control, French fragrance brand Creed has sold a majority stake in the company to U.S. investment manager BlackRock’s private equity unit.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Saint Laurent pulls fine art into Parisian flagship
  3. Mercedes-Benz highlights 140 years of automotive progress
  4. Cartier expands Clash collection
  5. Top luxury campaigns of 2025: Luxury Daily
  6. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  7. Luxury Women to Watch 2019
  8. Balenciaga brings fall/winter looks to NBA 2K26
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Balenciaga releases Valentine’s Day capsule
VIDEOS
More Videos

MORE IN Fragrance and personal care
Deadstock denim from Nona Source dresses new Guerlain drop
Coty partners with OpenAI
LVMH full-year revenues fall 5pc
Acqua di Parma returns home for anniversary
13 sustainability-focused startups join flagship accelerator program from L’Oréal
Actress Demi Moore joins Kérastase as global brand ambassador



RECENT ARTICLES
IHG dedicates new ‘Fancierge’ experiences to rugby fans
Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
Versace hires Pieter Mulier as chief creative officer

Tiffany & Co. highlights HardWear for Valentine’s Day
Secondhand watch market stabilizes in 2025: Chrono24
The Peninsula expands motoring adventure to Scotland