Mobile
March 1, 2011
By Rachel Lamb
Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.
{"ct":"OVIgya1zxiF5YxWKc\/CnzrDnDnj+ZIXCntoSFPuUY6HdcB9\/1NzzLuPbRVZ2KoF0YiSzD5bKBGBdrITgr6b1czzWdj3eW79ryQz+uV2YfTNDydr\/Iv66mBgSbxn3zmx6ZvsoRZ05RQdJLyejFIPdJZT7vgZfYLrzo2LLK1IlxiOHOEDAQho7hoHMPtKUmyYePQJ4K70raV\/sPIMbUD6NM\/Dt\/U\/7Xp4In6ZkMRAI9mzhq8Ll4o9VoLVD0oSRopSjQF1WjrI9LqoXqX3DkR\/00y8+fTR4f+Vd7jpGAaTRf97AS63JFRTXuDkgG3Ui81AkIyO8i9d\/S99bjALEgJBrucLWBnH+22t\/cvNJ748A1XtMeXMm7d1sPv15jFe\/rKguWAW2uE1WdghxpmztSwG2Dxyn+grghRBU014nVhJDFPgDrHL4ayDJo17yPg\/omWm2Jyna2EOD2+9Y6MqLZYIFD1lNGwZ44crJclAIKhCzgi8bQJEUl3ERM6ZkN+TF\/0bf7bSX8QVC7Qc4l\/QZDk4ZoyqOMaxytVECIw9fThAW39ZOZKqIs1zC23dLeQvHjLw69sulaV4Q0vFWZYciEPRwvD0b\/0Hg+ilFp12QaoAwkpK53dAVUzwgWqva5T9DsQBfmBJRiTrnsFNyk68L9wKoUTfKBhfzTmdK2FBIPQ\/CJln0I7mVRo8Wf\/cBRfR7MaJtk4DZeMc3kQcty2FW4yE0wRNE\/v5zjJGJQDhzYd\/yLEru9qVi2vN2siYCOxjnHbTY6sAPPkyRbxuA\/OEXYlOhYkkCUJ++MbjgIuOtMhbPL97qrwCjIxYhOPHPMnOTc2nKBCwlt\/bjzkV5rA3NoAgkf+umaZ6z6dMgztppOas6kvuJg0nMnbZ7G6h\/VaMOnoobuah7nR4QsMnj7TbEOdwg0pYAjHJxX5LOs7cDDX4E442GKv8AGTsUihibBleRPMtjtsuGICFBSNCXo+6Dl0w\/gmZJFicG4wHimZsfjVjk1DIJhcdW0gE+rp9EaiIl6qGRvfc8AwcTMoQQvEcX8vxpjz4Vc+8TqvkJOMRsT2hGd0wBOtyJiC0BNIIx2b+4YRybzicmGTzMZVHbNinNWIB+ZxGXEJm+fIpgfHppOYt1WnBw6sugEo899B1cwKpi7+kwlPYFvKugVtToCqARreaJgFKN9YOWHxntwmRPYbipee+MsQ4trh2SJ7xDLGpHfQW8UbUYoJGlfW\/anSZB2jtPXhsV3slXmBhR7CgHwGBQfoAq0OPa\/ylU75JWQjVoOZ5ki284MvVwoE4VMueAxmWqrm+QyB0SVPLNzLb1RlRaPTNpZ+ZRqTEDxbom+cc6kHtdWJhgFUkfl+DH4LeSeeS+rgn6CU8dr2MgiO6L7u94KeBWg7\/bikKh\/gGkz6eB4zxn+6+XY07gkokPsHKJp3XlG2OMua6jEdynW6E4GD5\/byxFnGlJgtHfAf4BCNKeUNCcKmGxh+ioNCCiY27ZE2Uv2wWA9EuQho92JwJY6gTfMeT50CSdTP8e9iuuB1LZ1cjuL5MXsW6FixsyQAvHsVnB3Ixea9U7Bh4bJem3Rm9Ej2dsErJy1371yC8Go7XkrX0fttKZkisWqWXblmX5Jcmhj+e1iEc\/ojKET5x93kZTsnRCISzAIj6XYhlQI2aU6ZdPQFthfp5Xc6sPSvzHGdT2dDPexzVOmoFtkyPFXs8WEPYVGb19it\/l9ZmMudgp5DAJtZb4Si5fX\/LYM67CdbEfG6KRpBBKivC1FIUfmLMZRRD1Ka2O4xtK0a2VhvGIEcQ2mRyRGjtWlmFpsFkryCR610PSdgtUGwJCy9DoiTd9f396jwhEzFVNh3OAJ77nPl2KcYWtF8xvsDUAUXtydOv5BY\/ECwYwfJFnPhdtXBzL\/0oNJiXSACBc29ZVpvXSQ4VnzrbU1QU7GPk7lI3xbZG1Yi47QTQLrwbXLfgQ5Q2LtZtlGuhUUMNlyXLteFkppGlHr3Q83qQc\/+eKeSAruy320u8uY0Z+RPpMWlfNiHpfNdIujCJoDhaYknCnA8CmgWmp\/0PleddHru7+UkbwfPDUQZfg5ow75ynUm\/rsaJdY+Qsj5xuPv3mkArFYFImqMfVj0lxie+RN+HubpW4AN9UnuO85VL80xx+8ssXu+MU+UQhMRhKl3mdKFJkf3Xq\/1A155LQYCjFYAlfEwgw6Zf2YgeWFmljEpBFbxeH3WMRpPj9nbc1QDnj2R0QxxEnY+QJ1JBGj4u50qtYnBBCU2qK+RACGnoNPkvlnlMWU3ETB\/2Ww7Yt6LWetAhgjG1uAzI8\/9sMB21EFJH9MheTrqvPtlDVeUnLPjCGYtXJluhGbkNJdqjBiGVbtVnDC\/m09aZrV\/1U\/65RAEzmhihvdScHQTOI2tCXYBGJ\/6b5emlMz46kA7ll\/kc7hELUfMtC+511K1u10H3B6ljoWQmkssIWjBItV2FcJrSzm3OwflYCphtiyL0vhkiRSiq2+EINRcy0EI0GUuKreWlO4TEZttr5lbdlUPaJO7PjqaEcyw3kxQ1Z6tPLGlm8cp5N5hdr741+l9zIoIlxRx3yNa73BepCgWCmKTqSET52ehhC+dHc+G10P4YGQLMNmL7LgGpx0JbRY0i\/l8S3aMjVN6gxwRTR+C8KmEH8imgtGQ61+zWzGT3D\/\/haFKxQNFYX2QmaMOkV2o8CYJ744tScNLsiGJKWdxP8n4Qi0TUFIyUHjVXNCp2GHEKJ4N2kcdzPpFiI5r3QoN1DZs02SrCPdo\/WuDk17O0W6pfbIf38\/OnrtslTNoRAXxDfDfQHhoIGpBZW2TDb3aG9uu7txGlxcmN\/fUBDC59CFDpD6cGt0hqBcvrKGldV0XEGS61LSfZEEZBo3L0dWH9+94+47g7riX3u2mNXZdYysZDQd+QucoZ9cmCuddMq1T3JgDzEcrXtCsODG5vQPYSz9hJxCm9B2J\/kTSxk4ukhOMgAhd6XmBL7eu387p9\/he6HzB9w660OIHLMRrmS4vNBQwKUogKzIif7qJreA8fi2M2zVBrM3PkK7CI9Y12fGQ2rKM6U5wnGwlZXafNRDC+u423C2ihf7tAH7oXfSiegWVRS0alL7PNThOcDjifDzODP8LMuLVBoWXfPEV69QFS+kr3PTiwQk5qkf+Ok9Jd9gRjDkCGP4apkPBiBuHG\/hC+rKNYXrecQlJZQDAUc+xf499I4Vx20i3X+Af7l98Ej1V9GW8bNEet5IM2mzfNOCB7gxWPKcQWUFWsgyzvsAYJS0b6ZOOBFTFC0B5Rc1UXYPTinpB5T45q8T3WIXUH\/tTx5mgLZfUcI6osiS8RuSLtPx7MXzgAogN2UkjEnF+RuCysHxyZ9d\/FBIMlCpT8QEtFXhny7f7pXM+pCMYLYhvkqzZSvJGTkpkukrQkn9qWJxxX2rXZiwZnYKK88lpQKUOVUwvxjCwmQNev918oW2rCSN55u5Ato\/2X5UM4vHr5i\/25txBkZPrYdl0XlE\/V7jlEJqee1vB6+xjmH9KkhGI73k7oPqRiZe9njzhLnxov9XpNmK2NQqzjN3dgAScAh\/A3RkQD253o6ybVL29dzAvzMajAx9yLJYH7RRvHUAHUc9aYGhAqndFVOHVIzj30tPItvAk7q01qd9J9WtyDzt4xw7q2VlZA38FR72tnN6WSSk9NKaYMlzzPx2Y\/k4tI8pS61e1ctRZyFnpK+MyDwev0igci8OYV0JDonLZlnx8qqtXJfdx3PJW6s6a9gYCLFaFw95uMlERKiGW0xVEd4xh4UexjkrMHL9KmCbj14jLJW7lhlmhp\/gf2h6TqSR9Wd9jOjZygT8SxgY0nf+mtskQwDDpaTkfSx4FREq2w1qd3ql5CHBuxBsSD0H4qH7qTO9rYGpkqBGxHj4exOJfdBO4YovnAJCoJkFyi8J78JnlZh\/bCfgz2g\/4JGBfh1ZHbJJKe+GHQw7lAIYMJNF2CTMnLTJffopBOELKtHwZQ3iIim8xPzyeS9jNlp7DF4FWHAqsmmu4CoEEXC9Axl\/IxNXogvHuh\/jlyG6KftaChJul4Qd2Te\/XTnYwg7KdLFZJkyg9mjHNcWzDMEAqS8p3YKcEmzaURg5BrSHvq706qVGeziI0lAHngQgymWu4q0oJW2Y6QSyIQKJtKAC7a7MWrrpBO6al1RpgJ50gM5ZkQMnnKgIIauIdIqziSj6NzAYH8goo+EEHoiyiYVZ3YS+O3uqDii2+MnbFELPv9I1LecsDeUpdQ\/6xlt1UdiqEM21UVCZuqSlDSJM\/Xkozwfur88c7tCQ\/mrJrpvVXEh7ljAbzRnymKB1AEwgRVuEQ+U1tWDnZTN118xauC2lQTJ7g1zFyJV7djn5rj94yfTgAV4vMDkitI\/2mo7HogvcfUcI8tLs+5SwnYKl9l8ItqdVCkvydASesvquE3OviAYTd4b72iOAu+AHFzCc9lCG0mBEtFqtmzYnTBz8frpzFjCNWU3EbWT9KPF9eCo5fwGqtBkqBfgKDy4WBU62PcY3rRqd79wZh90U0sfPT5oQcl3kSX8REhq2mEg6CrUCq\/bXyQ6scP6sZaz6CCSU5L3v9Ws0U\/kv0+6rs6ZkF2N21PTTbrsZ\/jVnrJbTjy9HBuNgIccu+p5S+0NTLJrYn8ytuSFEtVGcvEW4YK0Vk6v5QvHbAQij054EmVbKI9Z0GY07efFaNK6CYfCLo1C0edtzHWn8YHe1oKhNRnqKiq2TurNVXppm7n3uiJLojwyT\/63UzKNOFQCbPWh3LRc9nzu7XXvTF\/o65I9Cjyt4ROMFpTLH9Ur8QjGklvLzwVNy8R1d5HMcTLjB0wzxl5C6BX3P03zy4qT2aBLtePd7IT2uuj\/DZk8FCIvoB6eIO4DpVmgU8AQ4JIEGNQaFN\/q0WRK8mEZSe7tsd74uzQWDUEjnHY1D6HKjLR72ZX+yHbFADTXtBT8TM3dnNEpB6ZZfYGZnMhSa8M\/nQw47UEyAvQZIAuy4AcrH9FEEuVkMk8ybqX4Wvm1D9x5dw\/NxpEPePBSTQP9Hzj2x+vFy8tBRY0KcoPpb\/iTnfKtxOf9K5jFSKKJOG7xPrsblLs\/9UL5Z7OWPshjoAba8B1ZXVxHpbauOC42NPq\/D28aq6rZaCbTvyTMjTS59aciiDWJpCsMj95jwDmejuywtOjDn7LxeUsQM7DAugFHwMD2D9fXhdIugSTk17FhiIhRnGarEmeMn0E6RnLBQnQ5qZ6fMrAzk\/zV+6tRHuF7gmyWV31QkfWRJ3OjHRArNe6VG\/exTfluzbtaqwKND7RXQZmdBbu4F+SJP1a9Lx6BWVeJkGHpJj\/Yj4pTrI49s2URssGfrMAlSuLn\/fzj4g7qkA4Nk7qw9xZ0AZYSTNtk7ngdjJ5pYeUcph9XRhNokkfTpVxswD9TQkaUh+DLKuSANA1JRcJYqfcu23dkK3gw\/kUp\/xgUogrl6Hj\/t0+WI24ZuEyvpTyD7ISPWXBjtZJoOFyO5iBqCu\/qnXg8vLh54ny7kMVLtnRXQ2skHf5yPpa5fuWOJ4BOJkL5xYPxTPL6ZLsHs1BUXW6wCOxYcJwTmNzCQdCvyIaDz9Z09l7XQ104eFhPXR0kyJfA8F37ZorWZXaOOX8KOUI3S7o293dDi3rU8v\/hS6tCpm4LMoVl3Id0vsvRsPKMOk3ERyAIgqX3ieyHnp1i8zEx6xQyZdkFzLy4zG+lTf3nU07acVRQNKg23tSGnnyLXnkmNa8B7xh7U95GerFLAkLyyULC19j5MlFvCwBx5bF1bOtSwadU1as3KA0jL0ABYDRYMKt2mn4ZtQhVomDVBa5QdMvjPlDKFr1mITmxurnIe3n6dzk+bOYm7Avp4WxYWm7CzeVObBc9hN5+uGCF7QtU47EHsyW501ht8vvEhAs9+W71H3HBmY70YpzQBrnG4t5FIJp5\/9fUo\/UluIyA4CyWcBW8zYxJ94OhqeACdoedObTH\/eoOi0tpP1SDIO5ELlClR567puAdBK\/bWvRR0OgeA+0+aBNEqb49cqIJtuQvv76gBtzY2sX9JpJP0xjizrjwNU14tn8sttihAki633NAZY4ljDgpNDXjMezaSOEZ49DNHJdqdqyDS7mOR\/E2Wpj74ntI1smw3LdDvp0Z3rQopcYgi9\/KzFTm\/8VCPA49FCznTWB86Q\/Oa4J1OxswQOmHPG5FWIZnCvqNzOB3OFws093LL0wIfXvw1R1s+iv8GBT2iik4UO\/ueCB3gc4J3JEw8hKbE\/DyDTsNHKzhFA1N9SYv4jzih1GW8ZaRmBxnDVY2\/htYwF63OglAoNtlIeWotv1Iya7NpnqmoRexDvare+DzDNap\/TjKaid3207fgzVLJqgaXXFxpLsQ3HKaFPdDlzcO0DFNzYxGlxDc9cN2Rw8EJloSrff93RuqiDMnu7n3sZXws9JKWm2y17KQGS6LtsvO\/OX0KEIBSKavHsDFtDBcgK6fhLzIKMeHuK0Dml3b6g0rCQu2sgdeSa04hRCqtHidt7UQlsnaT8GBmpYrdx3\/NFh0SHPjKA2pNf6MBck5xA8IHUXiJxJj\/08SsfqFPl9d\/pcubaA\/5SBtrOcGTgapXZzE7d3R8RfwdTAANTe1quRKD5PAkD1b89u3bhQtqNRHHgO2nhxMrlg1zej7UT4Lk+qKRZCCV7eFISVSeuDcTVdFVfNRBbsADlRknuotf3bogLvmBXUK33tmcSGjtVO6T7zuDFS3xhc\/bRv0Ky9xvdyregiXWgHyz80J7EcJIrT+4AfhWzjLK+8AkBQMz4ujIcxiT2uxeLqT\/tHPlXv3tpPuJkWbP8d7PuqyEFDbpRGGuPsjHULvCFOm\/aBGmV1aoUHwBKKtjj5UCpsAZMu8u+aQbUcPbZYgGT5x6+JJ4b\/TXmwHv4eKV6BxhSff2SIIiNZz6habZHIZjrmIBeBIn0HhJARR8qTfnFtPRe5U6Jt74Vmo7g0be0uiqoR6dlB7Ln+VOjtCk1hTy50u6m7fwNFmrFBrwv6x6FMduiTbYaDbj2ws59LsxciEvhUN2N36dUZQ0WEprF6aA0FhPjmBDm\/etAwf7uZxSIp+ypP2ZT6B6tjwrM4UXUY7kJs7e2f0zQhgbFuaAG5C13ELgFO3Jxzxlr\/jFgxsjxKNOBxRSnK6Mwsi4auSB02GpR5hfHPBtQiYiB+FnLIlPYWCy7mvlWl0t6nAghnSJskbckFo0PaUWMuOOUXwwj5ectDoVQ\/rn1ZHrz0KONzk7Sr+EhtsDV4r80kZq14MUG377Uh6SuvAzfQd8KebnAbD5Et8jcRXs85NVKesTLhYRHp+Jlkc3c9y++irCRefRUDoaLkUoL3hrlP3aDPw4K61q3i66U3tzyvCJAiacFPYwAcodf8TJhoHN9w==","iv":"7bfe1deb171c452e768765dbc7fc8057","s":"7cff417f0f4fd830"}
Share your thoughts. Click here
I’m inclined to believe this, but I’d really love to see luxury brand app update rates in comparison to other apps and how it affected loyalty. I want to believe that updates make a big difference, but numbers I’ve seen thus far worry me that people either A) aren’t updating or B) aren’t engaging with the update. Perhaps these pushes of time sensitive material are where the key is at to keep people coming back.