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Frequent app updates key for long-term brand engagement: expert

March 1, 2011

Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.

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1 thought on “Frequent app updates key for long-term brand engagement: expert”

Rachel says:
March 1, 2011 at 11:32 am
I’m inclined to believe this, but I’d really love to see luxury brand app update rates in comparison to other apps and how it affected loyalty. I want to believe that updates make a big difference, but numbers I’ve seen thus far worry me that people either A) aren’t updating or B) aren’t engaging with the update. Perhaps these pushes of time sensitive material are where the key is at to keep people coming back.