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Legal/privacy

FTC’s Do Not Track proposal could threaten viability of luxury Web advertising

December 3, 2010

The battle over behavioral targeting rages on

 

By Peter Finocchiaro

The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Balenciaga makes holiday statement in new campaign
  9. New film from Moncler marks return to Winter Olympics
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
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