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Legal/privacy

FTC’s Do Not Track proposal could threaten viability of luxury Web advertising

December 3, 2010

The battle over behavioral targeting rages on

 

By Peter Finocchiaro

The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. New marketing chief takes reins at Equinox
  6. Patek Philippe inaugurates San Francisco boutique
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. The power of affiliate marketing for luxury brand growth in America
  9. Printemps unveils VIP shopping suite at Haussmann flagship
  10. Bugatti opens new Washington showroom
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