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Legal/privacy

FTC’s Do Not Track proposal could threaten viability of luxury Web advertising

December 3, 2010

The battle over behavioral targeting rages on

 

By Peter Finocchiaro

The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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