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Legal/privacy

FTC’s Do Not Track proposal could threaten viability of luxury Web advertising

December 3, 2010

The battle over behavioral targeting rages on

 

By Peter Finocchiaro

The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. Valentino Garavani unveils Vain handbag campaign
  3. Chrono24 rebrands in bid to lead global collector community
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Rebag links with Luxury Stores at Amazon
  6. Alfa Romeo signs on as sponsor of Italian sailing team
  7. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Four Seasons Hotel Boston celebrates 40th anniversary
  10. New marketing chief takes reins at Equinox
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