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Dec. 18, 2018
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Multichannel

Fundamentals of luxury brand-building will not change: Diageo exec

August 31, 2015

Johnnie Walker scotch whisky barrels Johnnie Walker scotch whisky barrels

 

By Jen King

For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.

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  1. Bleu de Chanel dives deep with new campaign
  2. Luxury shoes, jewelry most popular targets of holiday fraud: Forter
  3. Louis Vuitton retains position as most valuable French brand
  4. Condé Nast International is 2018 Luxury Publisher of the Year
  5. Saks to close downtown New York store as digital shopping behavior entrenches
  6. BCG is 2018 Luxury Researcher of the Year
  7. 2 metrics that matter most to retailers’ holiday success
  8. Day's wrap: fragrances, Cunard, Longines, Gucci, Christie's and Saks
  9. Miu Miu plays with different personalities in artful effort
  10. Join us: Luxury FirstLook 2019 New York Jan. 16
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