Luxury Daily
World’s leading luxury business publication
Nov. 29, 2020
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Luxury fashion has entered a new era of digitalization, values: Deloitte
  7. Dior unveils first loungewear collection as fashion lovers stay close to home
  8. Lexus leans into unique celebrations for annual holiday push
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Sales associates need to reclaim status as top influencer
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Fundamentals of luxury brand-building will not change: Diageo exec

August 31, 2015

Johnnie Walker scotch whisky barrels Johnnie Walker scotch whisky barrels

 

By Jen King

For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Luxury fashion has entered a new era of digitalization, values: Deloitte
  7. Dior unveils first loungewear collection as fashion lovers stay close to home
  8. Lexus leans into unique celebrations for annual holiday push
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Sales associates need to reclaim status as top influencer
VIDEOS
More Videos

MORE IN Multichannel
How the fashion industry can successfully implement diversity and inclusion efforts
New creative styles will emerge after lockdowns: Dior’s Kim Jones
Dior explores inspiration for its cruise collection in new documentary film
Industry leaders examine the future of Fashion Week
Breeders’ Cup digital pivot hints at luxury opportunities for fan engagement
Gucci’s Chime for Change releases newest digital Zine



RECENT ARTICLES
Day’s wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
Happy Thanksgiving!
Bentley supports rising photographers through debut IAP Awards sponsorship

LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
Aston Martin Residences Miami welcomes first DBX to the Americas