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April 9, 2020
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  4. Marc Jacobs employees share lockdown work-from-home looks on Instagram
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Fundamentals of luxury brand-building will not change: Diageo exec

August 31, 2015

Johnnie Walker scotch whisky barrels Johnnie Walker scotch whisky barrels

 

By Jen King

For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.

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  1. Affluent consumers cannot wait to go on vacation: study
  2. Wine tastings go digital under COVID-19
  3. Splurge, not save: The changing dynamics of the Indian luxury consumer
  4. Marc Jacobs employees share lockdown work-from-home looks on Instagram
  5. Cartier pitches in with message of solidarity on Instagram
  6. Day's wrap: Cartier, Ferragamo, Knight Frank, Estée Lauder, Hermès and Kering
  7. Chinese HNWIs keep on spending – but on what?
  8. COVID-19’s impact on UK hotel market and its forecast recovery
  9. How have KOLs and brands responded to the coronavirus?
  10. Cartier, Ferragamo, Knight Frank, Estée Lauder, Hermès and Kering
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